How InStyle Entered the Bittarverse: @alexisbittar’s brilliantly funny social media series is another chapter in this publication’s brilliant history with the designer and director of the iconic NY jewelry brand: “InStyle was the first magazine that actually used my jewelry.”
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00:00Skin style on the fifth floor, I believe.
00:03Hazel, I just need you to calm down.
00:05I've done this before.
00:06The way we make these videos, it's been completely organic, and it's been my baby.
00:11I kind of think of them almost as episodes, almost like a TV show.
00:15I'll conceive of the plot, kind of give the bones of the plot to the cast,
00:20and then a lot of it is improv.
00:22You don't need this, because you know I don't even have a use for it.
00:24I'm always pushing kind of the cast to get as politically incorrect as possible.
00:28Listen, honey, you're a white lady.
00:30You've got to wear sunscreen.
00:32You're too white.
00:33We're super nimble.
00:34We've got two videographers.
00:35It's a fairly small crew.
00:38It feels very New York, and not New York almost today, but New York like 15 years ago.