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00:00In this video, we will learn about listing. This is our third lesson.
00:06Mostly, when you do listing, and when you log in to seller central, go to add a product, if you search anything,
00:16and if you do listing from here in existing listing, then mostly in this case, it is not a private label.
00:28So, you are okay, you are allowed to sell.
00:32But, mostly people sell their private label products.
00:36What? They sell their private label products.
00:39If you do listing in that existing listing, which is not the exact same thing,
00:48or let's say, if you sell a brand, which is okay,
00:53because you bought that product from that company,
00:56and that company gave you an invoice, let's say, that product is from Apple,
01:04which is okay, you apply to sell.
01:06But, let's say, this product is Hydra Cup.
01:09Hydra Cup is a company on Alibaba.
01:13What do people do?
01:15People sell one cup for 99 cents in wholesale.
01:19And this cup on Amazon, if you see,
01:23give me one second,
01:25this cup on Amazon sells for 26 dollars.
01:30This is the same company.
01:32Now, what this guy has done is, he has launched his private label product.
01:39This is a private label.
01:41What is its name?
01:43Hydra Cup Dual Shaker.
01:46He has made his private label.
01:48And this is the only seller.
01:50Other people don't sell it.
01:52That means, it is a good product.
01:54Now, if we take this cup from Hydra Cup,
01:59and do listing in its existing listing,
02:02then Amazon will delete our listing,
02:05it will go on hijacking, because this is its private label.
02:09But, now, its reviews are good,
02:12the product is also running well.
02:14It doesn't mean that you can sell it.
02:16Now, what do you do?
02:18You buy a barcode from Barcode Mania,
02:22and apply for GTIN.
02:24As soon as you apply for GTIN,
02:28you create a new listing.
02:32What will you click?
02:33Click on Create a new listing.
02:35On Create a new listing,
02:38click on Hydra Cups.
02:44Because of this,
02:46your money and time will not be wasted.
02:51You have chosen the category.
02:54Now, here is the product ID.
02:56So, the product ID is,
02:58either you purchase a barcode,
03:01it is of $5,
03:02but the best way to purchase a barcode is to apply for GTIN.
03:08In the next lessons,
03:10you will learn how to apply for GTIN.
03:13The benefit of GTIN is that,
03:15if you have 200-300 listings,
03:17you can free those 200-300 listings.
03:20Here, instead of using UPC or ASN or EAN,
03:26if you click only on GTIN,
03:28this option will be disabled.
03:31Then you can add your product directly.
03:34But if you don't want to apply for GTIN,
03:39then you can purchase UPC from Barcode Mania.
03:43Then that UPC will be only for this cup.
03:48But that's up to you.
03:49If you want to apply for GTIN,
03:51I recommend you to do it.
03:54Because it is free.
03:56And there is no expression for it.
03:58So, as soon as you put your barcode,
04:02your product name,
04:05brand name,
04:06store name,
04:07manufacturer,
04:09count,
04:11variation,
04:14color,
04:15size,
04:16price,
04:19condition,
04:20Let's say I put a random number for you.
04:268441180
04:30Don't try this barcode.
04:3420235
04:37Now, if you put the same information,
04:46make sure,
04:47whatever information this seller has put,
04:50if that information is the same for you,
04:54then what happens?
04:55Amazon has launched a new feature.
04:59The sellers who sell the same product,
05:02for the Amazon customer,
05:04when people check out on the site,
05:06the customer will be given the option of different sellers.
05:10This seller is selling this product at 26,
05:14this seller is selling it at 25.
05:16Let's say I show you.
05:18Let me show you.
05:19Let's say books.
05:25This is the best way.
05:27Instead of going to someone's existing listing
05:30and facing so many problems,
05:33you do your new listing.
05:35Give me just one second.
05:38I'll show you.
05:41Let's say this is a book, right?
05:43Let's see if anyone else is selling it or not.
05:48Yes.
05:49Let's say a person is checking out, right?
05:53Let's say I'm buying this book.
05:55Amazon has launched a very good feature for the customer
06:00that there will be more options.
06:02Now, a person used to run a campaign
06:05that I come to the first page,
06:07someone should buy my product.
06:09Now, the page on which Amazon has received reviews,
06:13if you sell the same product on the same page,
06:16now let's say this guy is selling for 16.
06:18So instead of checking out,
06:21I have more options here.
06:23A person is selling for 24,
06:25a person is selling for 18,
06:27a person is selling for 53,
06:29and more sellers.
06:30So let's say if you are the cheapest seller,
06:33that's why he has made his price from 28 to 16,
06:39because more people have come to his competition.
06:42See, 24 to 18,
06:44you are seeing all these competitions.
06:46So, if you want to compete with this guy
06:51and you found out from Jungle Scout
06:54that your product is doing well.
06:57Okay, this product is doing well.
07:00Let me, give me one second.
07:14And that product is doing well, this one.
07:16Oops, sorry.
07:17So what do you do?
07:19That you talk to your supplier,
07:23this is 99 cents,
07:24talk to the supplier and put your logo on it.
07:27This is Hydra Cup,
07:29this is its identity that it is Hydra Cup,
07:32but put your logo on it,
07:33private label,
07:34tell the supplier that when the logo is printed,
07:38take two or three pictures from the supplier,
07:40okay,
07:41two or three Hydra Cup,
07:42put the same information on it,
07:44brand name,
07:45the brand name will be yours,
07:47okay,
07:48the name of your store,
07:52you will be the manufacturer,
07:58and the count,
08:02in variation,
08:04if you have variation,
08:06colors,
08:07size,
08:08do it or leave it.
08:09In offers,
08:10how much you sell,
08:11let's say 22,
08:13I will put a new condition,
08:15new,
08:16okay,
08:18error is given because I have not added it with Amazon yet,
08:22this brand,
08:23so you will put the image,
08:25advance view,
08:30advance view,
08:31description,
08:33okay,
08:34keywords,
08:35so that people know,
08:36keywords are very good,
08:38put Hydra,
08:40put Cup,
08:41whatever keywords you see,
08:44you do,
08:45more details,
08:48more details,
08:50if you have more details,
08:52if you have any other information,
08:54you give,
08:55if not,
08:56you can just go ahead and skip them,
08:58okay,
08:59as soon as all this happens,
09:01you can go and list this product,
09:05but before listing this product,
09:07you have to register the private label with Amazon,
09:13in the next lessons,
09:16I have taught you how to register your brand with Amazon,
09:22or you directly for GTIN,
09:25so as soon as your listing is done,
09:28you will do work on shipment,
09:30the goods will go to the Amazon warehouse,
09:32as I taught you in the previous lessons,
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