(Adnkronos) - A margine dell’evento di presentazione dei risultati della ricerca ‘Corporate reputation: tendenze emergenti e implicazioni strategiche’, svoltosi a Milano e organizzato da Icch - International corporate communication hub, Alessandra Bianco, direttore corporate communication del Gruppo Lavazza ha spiegato come la comunicazione digitale e social può aiutare un’azienda.
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NewsTranscript
00:00So, first of all, we can't talk only about social communication.
00:09Social communication is a very important strategic piece,
00:12but it must be integrated into an ecosystem of intermediate and non-intermediate stories.
00:19Certainly, today digital represents an extraordinary opportunity
00:23to tell stories in a direct, transparent, concrete and ethical way
00:29and, above all, to make sure that anyone who wants to know something about your company
00:34can find it in an absolutely up-to-date and real-time way.
00:39I think this is an extraordinary advantage,
00:42both for those who like to talk about you and for those who like to know about you.
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