(Adnkronos) - “Nella ricerca che abbiamo condotto emerge con forza il ruolo dello stigma. Le imprese che vengono stigmatizzate devono allontanarsi da queste percezioni negative per riprendere in mano la valutazione sono sociale del proprio business”. Così Stefania Romenti, coordinatrice del Comitato Accademico di Icch, a margine dell’evento di presentazione dei risultati della ricerca ‘Corporate reputation: tendenze emergenti e implicazioni strategiche’, svoltosi a Milano e organizzato da Icch - International corporate communication hub.
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00:00In a globalized world, of course, it is strongly interconnected, and the social and collective
00:10assessments of people towards the company have a very, very strong impact.
00:15So reputation continues to be an important aspect on the basis of which people make their
00:20decisions. And of course, this also applies to negative assessments. In the research
00:25that we have conducted, the role of the stigmas that come and therefore the companies that
00:30are stigmatized emerges strongly. The fact that when companies are stigmatized, they
00:35have to move away from these negative perceptions in order to, how to say, to regain
00:41their social conduct and therefore the social assessment of their business.