(Adnkronos) - “Il traguardo più importante che abbiamo raggiunto in Italia è quello degli oltre 2 milioni di consumatori che hanno abbandonato del tutto le sigarette tradizionali per passare ad Iqos. Siamo convinti che l’innovazione che abbiamo presentato oggi contribuirà ulteriormente a far crescere questo numero e che in breve tempo le sigarette tradizionali diventeranno un vero e proprio prodotto da museo”. Lo ha detto Gianluca Iannelli, head of smoke-free products category di Philip Morris Italia, a margine della presentazione del nuovo dispositivo a tabacco riscaldato Iqos Iluma i Prime, lanciato in occasione del decimo anniversario dal primo lancio di Iqos.
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00:00Today we celebrate the 10th anniversary of IKOS, exactly 10 years ago in Milan and Japan we launched the first IKOS.
00:11In 10 years, 7 different generations of devices have been followed, built and always developed with an eye to the consumer,
00:19trying to meet the consumer's needs.
00:22However, this innovation has always had a great responsibility, which has led us to become the market leader in Italy.
00:29In fact, we have adopted the Good Conversion Practices, practices of good communication towards Italian consumers,
00:38which have led us to always communicate with adult smokers, avoiding massive advertising,
00:45avoiding advertising cartelism, which is typically difficult to target,
00:49and avoiding activities with digital influencers with whom we have never collaborated in Italy.
00:54For us, the most important achievement that we have achieved is that of the more than 2 million Italian consumers
01:00who have completely abandoned traditional cigarettes to switch to IKOS.
01:06We are convinced that the innovation we have presented today will further contribute to increasing this number
01:13and in a short time traditional cigarettes will become a real museum product.