Starbucks’ mobile-ordering system is complicating its effort to reclaim its café culture. The rise in digital orders has extended wait times to as long as 25 minutes, with employees overwhelmed by both in-store and mobile demand. New CEO Brian Niccol aims to redefine Starbucks locations as a third place, but analysts argue that balancing both dine-in and takeout needs is becoming increasingly difficult. Mobile orders continue to disrupt service quality, employees report.
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00:00It's Benzinga, and here's what's on the block.
00:02Starbucks' mobile ordering system is now complicating its effort to reclaim its cafe
00:07culture.
00:08The rise in digital orders has extended wait times to as long as 25 minutes, with employees
00:13overwhelmed by both in-store and mobile demand.
00:16New CEO Brian Nickell aims to redefine Starbucks locations as a third place, but analysts argue
00:21that balancing both dine-in and take-out needs is becoming increasingly difficult.
00:26Mobile orders continue to disrupt service quality, employees report.
00:29For all things money, visit Benzinga.com.