Johannes Vermeer's "Girl with a Pearl Earring" is one of the world's most popular paintings -- and now scientists believe they know why, by measuring how the brain reacts when the work is viewed.
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00:30came out that this girl engages with you far more than any other painter. You keep
00:36looking at her and why is that? Your eyes follow her eyes, her mouth and the pearl.
00:41So there's kind of triangle and as long as you keep looking you are getting more
00:47interested. That's what the brain says. So it explains why we are so mesmerized
00:54by her.
01:00There are all kinds of theories about why this girl is so attractive, a phenomenon all
01:09over the world. When there is an exhibition somewhere where she is and people come from
01:16all over the world, they come to see the girl with the pearl.