Hiliary Jenkins, from IKEA, talks  about children living in temporary accommodation - video Dailymotion

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Transcript

00:00I think you know at IKEA obviously we live and breathe the importance of home

00:04and we have this partnership with shelter and we're reading their recent

00:09statistics and their recent analysis and we were frankly horrified, horrified to

00:14think that there are so many children in our local communities living in this

00:18situation. I mean I'm a mother myself, I have two small children, I know how

00:24important it is that they get a good night's sleep, that they eat a

00:27nutritious meal and you think of all those families forced to live in this

00:31really unsuitable temporary accommodation, one in three of these

00:36children sharing a bed, no place to cook meals, no place for the children to play

00:41or do their homework. I think we all felt you know that claustrophobia a little

00:47bit during COVID but can you imagine if you and your whole family were in one

00:50room? And the fact that we even call it temporary accommodation, I mean

00:55statistics show that almost half of the people living in temporary accommodation

00:59are there for over two years. This is you know a really systematic problem that we

01:05felt we wanted to address, that we wanted to make our customers aware of and we're

01:10really proud to shine a light on to try to get a conversation going around this.