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00:00At 9am on the dot, the first visitors rush towards the beer tents.
00:07At Oktoberfest, it's never too early for a pint. Millions of litres are consumed every
00:14year, though would the beer taps be flowing as much if there was no alcohol?
00:19Alcohol-free beer is now on the menu in almost all tents at the world's largest beer festival,
00:25as more people want to enjoy themselves without a hangover the next day.
00:30Sometimes people feel like they have more fun with alcohol, which is not a good thing
00:35because you can also have fun without alcohol, so if you like to drink alcohol-free beer,
00:39I think that's definitely an option for you.
00:42Non-alcoholic beer is becoming increasingly popular in Germany. The amount produced has
00:47doubled in the last ten years. A change in taste, which has seen the world's oldest brewery
00:52adapting its production.
00:54The people are, unfortunately, I have to say that as a brewer, unfortunately drink less
01:00beer, but we want to keep on brewing beer, want to have beer for the people, and if there's
01:07an alternative, to have the crisp and fresh taste from a typical Weinstephan beer, but
01:13just as a non-alcoholic version.
01:15It's a similar trend in Munich's bars.
01:19It used to be among bartenders, you know, you would boo upon making non-alcoholic drinks.
01:24I think people are more aware of the health impact it might have.
01:31A more healthy option, that tastes just as good. But is the party just as festive?
01:37We'll let you be the judge of that.