For New York Fashion Week, Pantone presents Turbonite as the first customized colour from an automotive brand: with this elegant metallic grey tone Porsche has been sharpening the look of its Turbo derivatives since the end of 2023.
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00:00For over 50 years, the Turbo models have been an indisputable symbol of sportiness, performance and aesthetics for Porsche.
00:13In our pursuit of perfection, we have decided to further emphasize the indisputability of our Turbos.
00:24Three years ago, we began to get closer to this topic.
00:28And then we quickly realized in the first visualizations that this golden weapon had not yet been 100% perfect.
00:53It is a very striking element of the Porsche weapon to change and then to significantly change from a colorful one to an aeronautical one.
01:07We were talking a lot about what we want to express.
01:16It always becomes loud or subtle. It becomes more sophisticated or frivolous.
01:26With colors, you can do anything you dream of.
01:31We then tried different things, also in the color area.
01:34Chimney red, orange, that's too sporty for us, too extroverted, too loud.
01:41And the Turbo is something different.
01:44And then we discussed a lot about what the Turbo stands for.
01:46And then we quickly came up with a covered, elegant, timeless color variant.
01:54And that's why it's great that now, in collaboration with Pantone, Pantone is looking at it and says,
02:00what does Turbonide do as a color?
02:03To coordinate an overall composition so that it harmonizes with each other.
02:24I looked at Turbonide, and it's gray.
02:27And I said, wait a minute, wait a minute, it's not just gray.
02:30There is this tawny bronze undertone that comes through.
02:38This is a shade that's inspired from the Pantone.
02:41And it's a shade that's inspired from the Pantone.
02:44And it's a shade that's inspired from the Pantone.
02:47And it's a shade that's inspired from the Pantone.
02:51This is a shade that's inspired from the natural elements.
02:55It's a mineral-inspired shade.
02:57And we're looking for colors that speak to authenticity, to honesty, to credibility.
03:02Colors that will be there for us over time.
03:15It stands for itself.
03:17For us, it's a perfect Porsche fit.
03:20It's really, truly this quiet luxury that comes through.
03:31And to be able to work with a company who understands the science and emotion of color
03:37as part of the design process was truly a gift.
03:47Pottery Barn
03:50Please visit www.potterybarn.com for more ideas and inspiration.