Celebrities including Pussycat Doll Kimberly Wyatt and Love Island's Molly Smith were snapped at the launch of a 'secret society' of cheese lovers.
The stars even got 'tattooed' to highlight their love of cheese products at the event last night (Tuesday) at Kachette, in London’s Shoreditch.
The Cheez-Masons has been created by US snack brand Cheez-It in a bid to offer cheese fans a chance to immerse themselves in the savoury food.
The temporary skin art designs included the official logo to declare their love for the good stuff.
The stars even got 'tattooed' to highlight their love of cheese products at the event last night (Tuesday) at Kachette, in London’s Shoreditch.
The Cheez-Masons has been created by US snack brand Cheez-It in a bid to offer cheese fans a chance to immerse themselves in the savoury food.
The temporary skin art designs included the official logo to declare their love for the good stuff.
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FunTranscript
00:00Hi guys, it's Rylan and I'm here in cheese heaven
00:03because I'm in the middle of London with Cheez-Its
00:05become the first official member of the Cheese Masons.
00:09It's a bit of a not so secret society of cheese obsessives
00:12to be honest with you.
00:13Have a little look about.
00:15♪♪♪
00:22I'm way too gumpy on this phone.
00:24Why don't you go and see what else is happening?
00:25♪♪♪
00:30Wait, you can actually just push a button for a Cheez-It?
00:33How do I get one of them in my house?
00:34The Cheese Mason society is on and popping.
00:37Everybody's having a great time.
00:39The atmosphere is electric.
00:40And most importantly, the Cheez-Its are brilliant.
00:43I'm so excited that there is now a club for people
00:45who are just as obsessed as cheese as me.
00:48The most cool thing that I have seen
00:50is a chandelier made of Cheez-Its.
00:53Before I go, there is one thing I have to do,
00:56is get cheese inked.
00:57♪♪♪