Anita Roddick | Biography in 5 minutes | The Greats | Infotainment Video - video Dailymotion

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ANITA RODDICK | Infotainment Video | Series: The Greats | 5 Minute Biography |  Video description: This video is part of the TRENDEST INFOTAINMENT series that highlights the greatest people in history from all walks of life. Each 5-minute short biography covers all aspects of the featured person’s life, including rare videos of them. In this video, we feature Anita Roddick. Discover the remarkable journey of this influential figure and their lasting impact on the world. Dame Anita Lucia Roddick DBE (23 October 1942 – 10 September 2007) was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, now The Body Shop International Limited, a cosmetics company producing and retailing natural beauty products which shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals in some of its products and one of the first to promote fair trade with developing countries.  About TRENDEST INFOTAINMENT: Welcome to Trendest Infotainment, your ultimate destination for a diverse range of content that educates, entertains, and inspires! From in-depth celebrity biographies and fascinating history videos to the latest in science and technology, we bring you an expansive collection of infotainment videos. Explore the stories of legendary sports personalities, dive into the history of the World Wars, marvel at wildlife documentaries, and enjoy our informative and funny shorts. There’s something for everyone on Trendest Infotainment!  Subscribe now: www.youtube.com/@UCvtG20NOq0X7l7ru-z1yBhw   #Infotainment #Documentaries #HistoryVideos #ScienceAndTech #CelebrityBiographies   Follow Trendest Media:  • YouTube:  1) TRENDEST MOVIES: www.youtube.com/@TRENDEST_MOVIES_ENGLISH  2) TRENDEST KIDS: www.youtube.com/@TRENDEST_KIDS  • Instagram:  TRENDEST INFOTAINMENT: https://www.instagram.com/trendestinfotainment/  • Facebook: TRENDEST INFOTAINMENT: https://www.facebook.com/TrendestInfotainment/  COPYRIGHT:  We hold the proper licenses for all videos published on YouTube. For any questions, please contact: mail@trendest.in  AYA Media Private Limited & TRENDEST Media Private Limited are companies registered under the laws of India and located in the state of Kerala, India.

Transcript

00:00♪

00:29The daughter of Italian Jewish immigrants, Anita Lucia Pirilli,

00:33was born in a bomb shelter in Little Hampton, England in 1942.

00:37This wartime baby grew up to fight on many fronts,

00:41not with bombs and bullets, but with body butters and cosmetics.

00:46The founder of the body shop, Dame Anita Roddick,

00:49was one of the few business entrepreneurs who really made a difference.

00:53The empire she founded began with one small shop in Brighton in 1976.

00:57It sold just 15 products,

00:59but they were products steeped in social and environmental responsibility.

01:03I was not interested in running a dime-a-dozen cosmetic company.

01:06I was not interested in seeing the way businesses are run,

01:09which are about private greed.

01:11I wanted to show more developed emotion than fear and greed within this.

01:15It was an experiment.

01:17From the very beginning, the body shop did things differently.

01:20Roddick was actively against animal testing and actively for human rights.

01:26Unlike many business enterprises with a conscience, this one flourished.

01:31By 2004, that one Brighton shop front had grown to 1,980 shops

01:37with 600 products and more than 77 million customers globally.

01:43It was voted in the top 30 brands in the world

01:46and the second most trusted brand in the UK.

01:50As the company's success continued,

01:52Roddick began to move away from the more hands-on side of the business,

01:56devoting herself to travelling the world,

01:58researching new products and communities to do business with.

02:03Roddick was scathing in her criticism of the illusions sold by the beauty industry,

02:08even though critics pointed out she had made her fortune in that very business.

02:13The products which you can now pick up on any shelf,

02:16which are now something like 95 pounds for a couple of mils,

02:20more expensive than gold.

02:22The notion that you can apply yourself to a woman my age,

02:25and this is what 57 looks like,

02:27and it will get rid of your 30-odd years of environmental,

02:3140 years of environmental abuse and psych abuse, whatever, is ludicrous.

02:36Roddick once said it would be obscene to die rich,

02:39and in 2005 she announced in an interview with the National Post newspaper

02:43that she intended to give away her 51 million pound fortune,

02:47but she would not be turning her back on the body shop which remained dear to her heart.

02:52Secret was the fact that we had a different, we had another agenda,

02:55not just making products for the skin and hair,

02:58we had a very progressive political agenda,

03:00you know, we can turn the shops into action stations,

03:03we campaign on human rights,

03:05we changed the law in this country on the issue of animal testing within the cosmetic industry,

03:10and 12 million of our customers around the world put their thumbprint to defend human rights workers,

03:15so that made us more interesting.

03:17And then in March 2006 there was widespread astonishment,

03:20and not a little controversy,

03:22when Roddick sold the body shop to multinational cosmetics company L'Oreal.

03:26Not only did L'Oreal use animals to test its products,

03:29it was also affiliated with companies like Nestle,

03:32which had faced condemnation for allegedly unscrupulous business practices in the third world.

03:37Roddick defended the sale,

03:39comparing the body shop to a Trojan horse

03:42that could affect more change for the better by working inside the enemy's camp.

03:46Businesses are petrified by consumer revolt,

03:48when customers say, not only will we boycott,

03:52but we will campaign, we will legislate, we will fund against your behaviour.

03:57What businesses should be doing is bringing in the non-government organisation,

04:01Oxfam, Greenpeace, Friends of the Earth, as advisors.

04:04They should also be bringing in the poorest active advisors,

04:08because they know, and we all know, that the biggest catastrophe out there is poverty,

04:12economic poverty.

04:14Roddick contracted Hepatitis C from a blood transfusion in the early 1970s.

04:19She was managing her illness,

04:21but in September 2007 she died suddenly from a massive brain haemorrhage.

04:26Her legacy, however, lives on.

04:29If we're serious about corporate social responsibility,

04:32we are stepping out of line with the prevailing version of the free market economy.

05:02www.oxfam.org

Anita Roddick | Biography in 5 minutes | The Greats | Infotainment Video

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