✨ In this episode, we dive deep into the fascinating journey of a visionary car CEO. From childhood dreams of building race cars to overcoming challenges in the automotive world, this is a story of passion, perseverance, and innovation. ️ Discover the defining moments, the inspirations, and the challenges that shaped the creation of some of the most extraordinary cars on the planet.
#PodcastInterview ️ #CarCEO #Innovation ️ #DreamsToReality ✨ #Supercars ️ #EntrepreneurLife #AutomotivePassion #SuccessJourney #Leadership #Koenigsegg
#PodcastInterview ️ #CarCEO #Innovation ️ #DreamsToReality ✨ #Supercars ️ #EntrepreneurLife #AutomotivePassion #SuccessJourney #Leadership #Koenigsegg
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NewsTranscription
00:00I know you've probably talked a lot about the car and all the projects in Koenigsegg,
00:07but today we kind of really want to focus a bit more about you, about let's say the
00:11challenges you went through building Koenigsegg.
00:15And maybe like also the challenges which were before Koenigsegg was a thing, you know, because
00:22many people always see these, let's say, finished products, they see a car down there, they
00:28don't know exactly what's been going on to get to that level.
00:31And that's for us the interesting part.
00:34We've called this podcast The Lobster Fight.
00:38And too many people we spoke with already here are like, why is it called The Lobster
00:43Fight?
00:44Yeah, interesting name.
00:45It's different, it's different.
00:47But it really means these challenges that we go through in life or difficulties, how
00:54we handle them defines if we come out of them as a stronger lobster or a weaker one.
01:02And that's why we want to go today with this episode of The Lobster Fight.
01:07So the thing I know about lobsters in that regard, I think is what ever Jordan B. Peterson
01:12was talking about.
01:13Correct.
01:14Is that from him?
01:15That is cool.
01:16You know, it's not many people you can put in front of a microphone, they'll get that
01:19reference straight away.
01:21So compliment you for that.
01:23That means that you probably understand them, not the methodology, but the metaphor behind
01:28it?
01:29A bit, yes.
01:30I heard him speak about it.
01:33And it's interesting, especially the emotional aspect of lobsters.
01:37And how old they are and kind of makes you maybe not want to eat them when you think
01:40about it.
01:41You're right.
01:42You're right.
01:43You're right.
01:44But this was what, let's say, inspired us to have a common name for the podcast to set
01:48the framework where we want to take the chat.
01:52Let's get into it and see where today brings us.
01:55Sure.
01:56Sure.
01:57I will then start by asking you the defining moment in your life that put you on the course
02:05of where you are today, if you can think of it.
02:08Yeah.
02:09I mean, I get the question a lot, I guess, why do you build cars?
02:14The first years of doing Koenigsegg, I kind of answered, yeah, you know, I was always
02:18interested in cars as a kid and something I really love.
02:22And then usually the comeback was, yeah, but there are a lot of people who are car interested
02:26that are not doing what you're doing.
02:28I said, yeah, I guess.
02:29So why?
02:30And then I started thinking more deeper about it.
02:32When was my first memory of wanting to build cars?
02:38And it comes back to, and it's also my father's kind of, he helped me remember this because
02:44he remembered it very vividly.
02:47And it's also my first memory, maybe because he reminded me, I don't know, but anyway,
02:51when I was about six years old, my father took me to the movies and we saw a Norwegian
02:58sort of stop motion puppet movie.
03:01This was like in 1977 or 1976, this was way before computer animations existed really.
03:10And it was this kind of intricately made puppet movie about a bicycle repairman who
03:18was like an inventor and he lived on top of a mountaintop, similar to this we have in
03:22front of us here, Lake Como.
03:24And he had this bicycle repair shop up there with his two helpers.
03:28And they started building this crazy wild race car that he wanted to compete with.
03:34And then he took it to kind of a Le Mans style race and beat the Porsche, the Ferraris.
03:40And it was so well made.
03:41It was like, even though I showed my kids a couple of years back, I thought it's going
03:45to be horrible, this movie.
03:46I haven't seen it for many, many years, but it was still as amazing, so well made.
03:51And well, so he raced all these famous brands with this kind of home cooked thing.
03:58And it had a lot of inventions and a rocket engine and a 12 liter engine and some strange,
04:04it was a lot of strange inventions.
04:05And he won the race, of course, after some struggles.
04:09And I apparently told my father that when I grew up, I want to be that bicycle repairman
04:14and build a car like that.
04:16So I started drawing cars.
04:18I started buying car magazines for all my pocket money.
04:23And yeah, and just had this vision of I'm going to build a car when I have a chance.
04:28So when I was 19 years old, I kind of felt a bit fed up with school and I'd felt like
04:36that for a while and wanted to get out there and do stuff.
04:39And especially, of course, having this dream of a car, but I understood I need some kind
04:44of platform to create a car, I don't have the resources.
04:50So I started a company, I had some ideas for inventions and things, generally speaking,
04:57which I thought maybe I can make a patent, maybe I can make a little bit of money.