Starbucks just launched the pumpkin spice latte earlier than ever, but will it help sales?
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00:00Starbucks is bringing in a heavyweight to drive customers in, the Pumpkin Spice Latte.
00:05Listen, the coffee chain is hoping the fall favorite will reverse thumping sales.
00:09Starbucks is also introducing a new iced apple non-dairy cream chai,
00:14plus two other apple-based beverages that will only be available on its app.
00:18The company is also bringing in Brian Nickel, the CEO who helped turn Chipotle around as its new leader next month.
00:25Nickel is going to have to face customers who are over overpriced coffee,
00:29staffing changes, and escalating wait times,
00:32which puts the pressure on fall favorites like the Pumpkin Spice Latte to help meet demand.