Since the implementation of the visa-free policy, Malaysia has recorded a significant 89.3% increase in Indian tourist arrivals from January to June this year.
So did the tourist arrivals from China increase, says the Tourism, Arts and Culture Ministry as it gradually moves into the second, third and fourth tier markets in its promotional drive.
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So did the tourist arrivals from China increase, says the Tourism, Arts and Culture Ministry as it gradually moves into the second, third and fourth tier markets in its promotional drive.
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NewsTranscript
00:00The Tourism, Arts and Culture Ministry has been focusing on promoting Malaysia to Chinese
00:06tourists over the past year.
00:09Its Minister Datuk Sri Tiong King Singh said in an interview recently that the efforts
00:14have been a success, and the ministry plans to broaden its campaign to other countries.
00:20He said from January to June this year, Malaysia saw a 190.8% increase in tourists from China,
00:29with about 1.44 million visitors compared to the same period in 2023.
00:35Tourist arrivals from India also increased by 89.3% to about 538,000 visitors, primarily
00:44thanks to the visa-free policy initiated by the Malaysian government for Indian and Chinese
00:50visitors.
00:51He said efforts are underway to establish more direct or charter flights from second-tier
00:56Chinese cities to other parts of Malaysia.
01:26Tiong said the Tourism Malaysia Strategic Direction Plan for 2024-2026 outlines target
01:41markets based on priority levels, and the ministry will gradually move from the primary
01:47Chinese, Indian, Asian and Oceania markets to second-tier markets in South Korea, Middle
01:54East and United Kingdom.
01:56The third-tier targets Chinese Taipei and Germany, while the fourth-tier includes Pakistan
02:02and Bangladesh.
02:26The ministry said the right tourism strategies have yielded results so far, bringing in a
02:49total of 11 million tourists to Malaysia in the first half of the year, compared to
02:549.16 million tourists during the same period last year.
02:59The ministry said it is confident of reaching the target of five million Chinese tourists
03:04this year, considering that major holidays like the National Day Golden Week in China
03:09are coming soon.
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