Eenadu Golden Jubilee Celebrations : విజయం ఒక గమ్యం కాదు, ఒక అనంత యాత్ర! ఈనాడు 50 ఏళ్ల మజిలీ కూడా అంతే! కళింగనేలపై పుట్టి, తెలుగువారి మేలుకొలుపైంది. అంచనాలు లేకుండా సంచనాలు సృష్టిస్తూ ఈనాడు జైత్రయాత్ర సాగిపోతోంది! ఉర్దూ ప్రాబల్యం అధికంగా ఉన్నచోట, రెండో తెలుగు ఎడిషన్‌ ప్రారంభించడం ఏడాది వయసులోనే ఈనాడు చేసిన సాహసం! ఆ తర్వాత తెలుగు నేల నలుచెరుగులా వేళ్లూనుకోవడం, రాష్ట్రం దాటి తెలుగువారు ఎక్కడుంటే అక్కడి వరకూ వెళ్లడం అసమాన్య విజయం! ఏ పత్రికకూ లేని బలం, బలగం ఈనాడు సొంతం! అందుకే సర్క్యులేషన్‌లో ఈనాడుది ఎవరూ అందుకోలేని అగ్రపీఠం.
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NewsTranscript
00:00A week before starting today's edition in Visakha,
00:05Ramoji Rao introduced Sibbandhi in a press conference in Seethamma Dharam.
00:10He asked, what are your predictions about today's future?
00:14Not even the beginning, what do you call the future?
00:17Everyone put white faces.
00:19So, Ramoji Rao said, I will tell you a theory.
00:24Those who could read and buy the Telugu newspaper,
00:27in the year 1984,
00:29the population of Andhra Pradesh was one crore.
00:32The Telugu nation had two lakhs of Telugu newspapers in circulation at that time.
00:37It's okay if they don't buy the newspaper today.
00:40Our goal is to reach 90 lakhs of people, said Ramoji Rao.
00:44Today, to spread it to the north,
00:47he said clearly that he would take it to the four corners of the Telugu land.
00:52At that time, everyone took it lightly.
00:56After 16 months, Sibbandhi did not understand.
01:00Ramoji Rao took the matter so seriously.
01:04The support he received today in Visakha,
01:07increased his enthusiasm even more.
01:09On December 17, 1975,
01:12the day dawned in Hyderabad.
01:15National Chief Minister Jalagam Vengal Rao,
01:18National High Court Chief Justice Avula Samrasivar Rao,
01:21in the presence of NTR and ANR,
01:24the Hyderabad edition started.
01:31When the edition started from Hyderabad,
01:34everyone was surprised.
01:36Hyderabad was then the ninth state.
01:39Vijayawada is the reason for being the unauthorized state of the Telugu newspaper.
01:45Fifty years ago, in Hyderabad,
01:47Telugu could be seen and heard.
01:50The number of people who spoke and read Telugu was less in those days.
01:54In such adverse circumstances,
01:56no one dared to start the Telugu edition in Hyderabad.
02:00Ramoji Rao, who rides like a horse,
02:03took Hyderabad for the launch of the second edition.
02:07In Bhagyanagaram,
02:08various articles were written to reach the readers today.
02:13News is like sweets.
02:15Newspaper reading is a positive poison.
02:19You have to taste it first.
02:20You have to get used to it.
02:22In the early days, this formula was followed today.
02:25People who studied Telugu in Hyderabad,
02:27people who came from other regions and settled here,
02:30did a survey to find out where they live.
02:34For a few months, the whole city was devastated,
02:37and about 50,000 churnamalas were formed.
02:41They went to those churnamalas and said that
02:43today's representatives are starting a new newspaper in Hyderabad.
02:47We will distribute it properly for a week.
02:50If you like it, join the newspaper as a sponsor.
02:53If you don't want to,
02:54you don't have to do anything for us.
02:57They said politely.
02:59That effort became a super hit.
03:01If you publish the newspaper properly for a week,
03:0420,000 people have joined as sponsors today.
03:07Andhra Pradesh, which is the number one in the country,
03:11has a circulation of 5,000 in Hyderabad.
03:14Today, the Hyderabad edition has a circulation of 20,000.
03:18It has created a record.
03:25Before the sunrise,
03:27Ramoji Rao decided to put the newspaper in the hands of the teachers.
03:31It has become more popular in Hyderabad today.
03:36Three months before the start of the newspaper,
03:40100 distribution boys have joined the job.
03:44They come to the office at 3 a.m. every day.
03:47It is their job to leave at 6 a.m.
03:50Why give a salary to someone who does not work?
03:53They want to join after the start of the newspaper.
03:56But Ramoji Rao is not like that.
03:58Distribution boys wake up in the morning,
04:01come to the office on time,
04:03and join the newspaper as a sponsor.
04:06Ramoji Rao has been given a salary of three months.
04:10That's why the Hyderabad edition has become popular today.
04:15Today, the circulation of the newspaper is 4,500 copies.
04:19When it started in Hyderabad,
04:21the number increased to 12,892.
04:25With the Hyderabad edition,
04:27the circulation has increased to 48,339.
04:31The number of agencies has increased from 122 to 313.
04:35In Rajadhani, the circulation of the newspaper
04:39has started to increase today.
04:42The news network has become more powerful.
04:45News coverage has increased.
04:47Journalism has become more informative.
04:50The government has created a lot of problems.
04:54Today, the circulation of the newspaper is increasing.
04:58With the popularization of the newspaper,
05:01the number of Telugu people has increased.
05:04Ramoji Rao has joined the Telugu people.
05:07Many people describe Ramoji Rao as a marketing magician.
05:11In his view,
05:12marketing does not mean making money.
05:15It is not about selling newspapers by lying beautifully.
05:20If what we give is cheap,
05:22it is not so difficult to convince the consumers.
05:26This is Ramoji Rao's belief.
05:29With that belief,
05:30he has made the marketing industry a top priority.
05:35He has sent it to every corner.
05:37The people have also respected his work.
05:41He has given gifts and donated to the newspaper.
05:45He has made changes in the newspaper.
05:48Today, he has made a strong impact in Rajadhani.
05:51Today, he has made his third step in Vijayawada.
05:57On May 7, 1978,
05:59the Vijayawada edition was inaugurated by Governor Sharada Mukherjee.
06:06Until then,
06:07there was not a single newspaper in the state that was popular.
06:11Today, the popularity of the newspaper has increased.
06:16With the inauguration of the Vijayawada edition,
06:19the circulation of the newspaper has increased.
06:23Until then,
06:24Andhra Pradesh, which used to sell most of the newspapers,
06:27has left it behind
06:28and has taken over the position of Agragami Telugu Dirapathrikam.
06:33For 46 years,
06:35it has been the number one newspaper.
06:37Vijayawada was known as the capital of newspapers at that time.
06:42The chairman has taken 1,970 votes
06:46to make it the most popular newspaper in the state.
06:51Out of that, more than 2,000 people voted for Vijayawada.
06:55Again, taking the number of men who studied in that newspaper,
06:59Vijayawada has set a target of having at least 10% of the readers today.
07:05From then on,
07:07not only the people who were agents of other newspapers,
07:10but also teachers, postmasters, and kirana shop owners in every village
07:16have decided to appoint a person with respect as our agent.
07:22Later on,
07:24this has become an advantage for the Bela Adivandi families.
07:28Ramoji Rao's ambition is to teach even late-night news.
07:33He believed that it would be possible only if the distribution centers were spread to the districts.
07:38As soon as that happened,
07:39the district officials agreed to the donation.
07:42Starting with the 4th unit in Tirupati,
07:45today's flag was raised in Rayalaseema.
07:48Until 1981,
07:50newspapers in Vijayawada and Hyderabad were printed
07:53and sent to the Rayalaseema district.
07:55On June 20, 1982,
07:58printing was started from Tirupati
08:01and the newspaper was given to the teachers from time to time.
08:06Before the start of the Tirupati unit,
08:09a new campaign was launched with Sarali.
08:12Nuttan Prasad and Rama Prabhavanti acted as narrators
08:17and narrated the message that the people would be defeated today.
08:23That effort facilitated the start of the Anantapuram unit on February 24, 1991.
08:31Today, the flag was raised from Karimnagar in Telangana.
08:36Until 1992,
08:38newspapers from Hyderabad, Minah and Marekkada were not distributed in Telangana.
08:42Until 8 or 9 o'clock in Hyderabad,
08:45newspapers with the same news were distributed in Telangana.
08:50The day when this necessity was recognized in North Telangana,
08:54on March 30, 1992,
08:57Karimnagar edition was started as the 6th unit in Teluguwadi.
09:01In North Telangana, where the Naxalites were fighting,
09:05everyone was surprised to see the distribution of newspapers.
09:09But today, the people have taken a firm stand.
09:13Even though the communication systems were damaged by the Naxals,
09:18the distribution was difficult, but the newspapers did not stop.
09:22On September 24, 1992, the Rajamahendravaram edition was started.
09:29The 8th edition was started in Suryapet.
09:32It reached the Telangana people.
09:35On April 7, 1996, the Guntur edition was launched.
09:41On March 19, 1997, it was launched in Nellore.
09:45On August 28, 1999,
09:48today's flag was raised in Karnulu, Srikakulam,
09:52Varangal, Kadapa, Thadepalli Gudiyam on January 17, 2000.
09:57In 2002, the Z-speed was launched.
10:04On June 30, 2002, 7 units were started and a new era was created.
10:11Along with Ongolu, Kammam, Nizamabad, Mahabubnagar,
10:15Karnataka, Tamil Nadu, Maharashtra, Rajadhanu,
10:19a new edition was launched in the foreign state of Teluguwadi.
10:24On September 11, 2002, Ramoji Rao started the Delhi edition.
10:31With a total of 23 editions, the Telugu nation was not only expanded,
10:36but the Telugu people were everywhere.
10:45Today's circulation is a success story for the journalism world.
10:51Have you ever seen a journalist MD standing on the street and selling newspapers?
10:57It happened in today's news.
10:59In the first days of today's news,
11:02a special message was posted on the occasion of the death of the President.
11:07Along with the paper boys, MD Ram Mohan Rao went to the road.
11:13All the paper boys were holding newspapers in their hands and standing silently.
11:17Ram Mohan Rao, who was standing next to them,
11:19started shouting,
11:21On the occasion of the death of the President,
11:23every edition is an edition.
11:25Immediately, the boys also joined in.
11:27In this way, the circulation of newspapers has increased.
11:29Today, there are a lot of advertisements.
11:31These are the ones that guide other newspapers.
11:35The first newspaper to create its own system,
11:37Margadarshi Marketing Pvt. Ltd.,
11:39was created today to attract investors.
11:44Due to this, even if there are problems,
11:47today's research has not stopped even today.
11:50In 1977, when Divisimha Uppena came,
11:54newspapers were sent without hesitation.
11:57In the time of natural disasters,
11:59newspapers were handed over to teachers by helicopter.
12:03Today, the courage to do anything is possible.
12:07From Tirupati Unit to Guntur and Prakashan districts,
12:11from Chennai to Godavari districts,
12:13from Hyderabad to Krishna and Kammam districts,
12:16newspapers were sent.
12:18Today's workers, like soldiers of those days,
12:21carried paper bundles on their shoulders and distributed them.
12:24In difficult times,
12:26such courageous officers, agents,
12:28and volunteers,
12:30have made today's newspaper system,
12:32Ramoji Rao.
12:34After the sunrise,
12:36today's newspaper boy,
12:38Ramoji Rao,
12:40was determined not to be seen in the streets.
12:42In part,
12:44his own agents and transport system
12:46were involved.
12:48In those days,
12:50only in the main cities of the district,
12:52other newspapers had agents.
12:54If you want a newspaper,
12:56you have to go to the district office and get it.
12:58Railways and buses have to be sent to the villages.
13:00Ramoji Rao's firm opinion
13:02on how, when and where our newspaper
13:04should be in our hands.
13:06That's when the
13:08private taxi system started.
13:10There were no regulations
13:12on how to send newspapers.
13:14The remaining newspapers were sent
13:16by RTC buses and railways.
13:18But today,
13:20cars and vans
13:22have been installed
13:24to reach the villages
13:26before dawn.
13:28Even if there are storms, heavy rains,
13:30and earthquakes,
13:32before sunrise,
13:34newspapers will be displayed
13:36in front of the house.
13:38To buy a newspaper,
13:40you need publicity.
13:42He imagined that the newspapers
13:44would be published today.
13:46That's why,
13:48he sent one newspaper
13:50to each house.
13:52With a very low cost,
13:54he introduced a new way
13:56to get more publicity.
13:58For the first time in the country,
14:00Ushodayam Mailikulukku Eenaadu
14:02has put up a signboard.
14:04Similarly,
14:06he put up a 10th grade student
14:08as a sales promoter
14:10and went to each house
14:12to explain how Eenaadu
14:14can be useful for the household.
14:16Along with the distribution system
14:18that no newspaper can achieve,
14:20economic discipline is also
14:22the protection shield
14:24for the largest circulation today.
14:26I have been in touch with the chairman
14:28for the past 40 years.
14:30Financial discipline
14:32is very important for every organization.
14:34He used to say many times
14:36that the thumb section
14:38shows the way to success.
14:40In this context,
14:42the chairman's absence
14:44seems like a loss.
14:46Still, the chairman
14:48brought the responsibility
14:50that he had given to all of us
14:52to his heart again.
14:54The chairman's initiative
14:56should be taken forward
14:58as soon as possible.
15:02I have been in touch with the chairman
15:04for the past 43 years.
15:06I am very proud to be part of this
15:08glorious journey
15:10under the inspiring leadership
15:12of Sri Ramajirao.
15:14I am very proud to be part of this
15:16glorious journey
15:18under the inspiring leadership
15:20of Sri Ramajirao.
15:22There are many dynamic changes
15:24in the media industry.
15:26Our team is working hard
15:28to make the paper
15:30more attractive
15:32with new experiments
15:34and new marks.
15:36to make the paper
15:38more attractive
15:40with new experiments
15:42and new marks.
15:44Today, it has also
15:46increased in circulation
15:48along with expansion.
15:50It started as a regional newspaper
15:52and is now playing
15:54Akash Kintra.
15:56Today, the initial circulation
15:58is 4,500
16:00and there are 32 agencies.
16:02In the last 50 years,
16:04it has become the dominant
16:06아닌g popular
16:08And with 11,000 agencies
16:10and 13 St Town,
16:12Stories cнов
16:14And with 11,000 agencies
16:16and 13 St Town,
16:18Stories cnov
16:20And with 11,000 agencies
16:22You