Chipotle CEO says “generous portions” will become standard after people blasted its skimpy serving sizes on social media.
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00:00Chipotle's CEO said the chain is making generous portions the standard after a wave of social media criticism targeted its supposedly small portion sizes.
00:09The company's CEO, Brian Nichols, said that according to customer surveys, about 10% of Chipotle's 3,500 restaurants are outliers in terms of portions.
00:18Chipotle execs have previously denied that anything had changed with its serving sizes, yet online backlash has caused the chain to make changes.
00:26The company's portion plan comes after Wells Fargo analyst Zachary Fadum revealed a large disparity in the weights of readables in New York City last month.
00:34Nichols said Chipotle is taking a closer look at the outlier restaurants and doubling down on training to re-emphasize larger portion sizes.
00:41And this new focus comes at a price, potentially costing the company $50 million.