Explore the history, influence, and generational impact of sneakers and the relentless hustle within sneaker culture. | dG1fSkFqdHc2UzBCUWs
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Short filmTranscript
00:00A sneakerhead to me is somebody who has sneakers on their mind 24 hours a day.
00:07Sneakers speak volumes about who we are and the way we carry ourselves in the world.
00:12All that is a hustle, you know, just from something that you wear on your feet.
00:16You got the running shoe, mid-level performance shoe, and then you have like your basketball shoe.
00:22People deciding, oh, I'm more of a Nike person, I'm a Puma fan, I'm an Adidas fan, I'm a Reebok fan.
00:28Like, different ways, different cults, different loyalties.
00:31Michael Jordan arrives.
00:33What do you mean you're not wearing Adidas? No one wears Nike.
00:35In this sold-out show, all these people picked up their Adidas shoes, and that's what changed things.
00:41People spending the night in their cars, all kinds of crazy things.
00:45People are camping out just for a chance to get sneakers.
00:49You ain't my friend no more. I'm getting a shoe.
00:51I've seen cars being traded for a pair of sneakers.
00:54I look at sneakers as a way to bring people together.
00:57If a single pair sold for $2.2 million, it's crazy to even have those words travel from my brain to my lips.