Dacia, the brand synonymous with the outdoors, has introduced a range of updates to its range including a new Extreme trim level, an exclusive ELECTRIC 65 motor for Spring and an innovative Sleep Pack.
The Renaulution strategic plan presented in January 2021 by Luca de Meo, CEO of Renault Group, set a clear roadmap for Dacia: expand its territory by capitalising on the past 15 years of the brand’s success, its reaffirmed values, and a resolutely modern sense of desirability.
For the past two years, Dacia has been executing the Renaulution strategy with precision. First, by introducing the Bigster Concept as a clear signal that the brand was stepping into the C-segment. Then, in 2022, by reaffirming its modern and unique brand positioning with the unveiling of its new visual identity, followed by the introduction of clear guiding values. These three values – “essential and cool”, "robust and outdoor" and "eco-smart: affordable and ecological" – set a clear direction for Dacia as it embarks on its new chapter.
The Renaulution strategic plan presented in January 2021 by Luca de Meo, CEO of Renault Group, set a clear roadmap for Dacia: expand its territory by capitalising on the past 15 years of the brand’s success, its reaffirmed values, and a resolutely modern sense of desirability.
For the past two years, Dacia has been executing the Renaulution strategy with precision. First, by introducing the Bigster Concept as a clear signal that the brand was stepping into the C-segment. Then, in 2022, by reaffirming its modern and unique brand positioning with the unveiling of its new visual identity, followed by the introduction of clear guiding values. These three values – “essential and cool”, "robust and outdoor" and "eco-smart: affordable and ecological" – set a clear direction for Dacia as it embarks on its new chapter.
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MotorTranscript
00:00Hey kid, don't ever let them get inside your head
00:10They'll tell you what to do in life instead Of everything you know that you could get
00:17Don't let them guide your life towards regret I'll fight for what I love with every breath
00:23My past is filled with things I won't forget I use them all to push me to my best
00:30So treat the worst of times just like a test
00:33If only I could go back in time I'd tell myself that everything will end up alright
00:38Just push yourself, test yourself, figure out what you like
00:42And find your limits, don't be rigid, always work towards a prime
00:45Surround yourself with open minds, people can change your life
00:48A few friends with intent can help you feel alive
00:51Find a passion, take some action, end with a little time
00:54Just be patient, make a statement, try to enjoy your life
00:58They'll try to kick you while you're down
01:01They wanna rise up while you drown
01:04They wanna fill your head with doubt
01:07They're silently scared that you'll figure it out
01:11I'll make you look like I'm losing
01:14Won't bother hiding my bruising
01:17And when they finally think you're wounded
01:20Then it's your chance to be ruthless
01:33Then it's your chance to be ruthless
01:36Then it's your chance to be ruthless
01:46Then it's your chance to be ruthless
01:49They don't wanna see me naked, they don't wanna see me care
01:52Anytime I make some progress I can see that they compare
01:55I think everyone's against me, maybe something in the air
01:58Am I paranoid? I swear a void is forming and they're scared
02:01I walk a straight path, not many can say that
02:04I like to play fast, cross me and there's payback
02:07You better pray that I don't see your face at
02:10Any place that I go I know you hate that
02:13I've been doing fine, I'm not wasting any more time
02:18I live for the fight and the climb
02:21And I think that the pain that's deep inside is what defines
02:26So I won't give up, I'ma make it to the top
02:30I don't care what's in my way, I swear I'm never gonna stop
02:33I could fall flat on my face and I swear I won't give back up
02:36Cause I don't deserve a thing and the road ahead is tough
02:41They'll try to kick you while you're down
02:44They wanna rise up while you drown
02:47They wanna fill your head with doubt
02:49They're silently scared that you'll figure it out