Geoff McFetridge Drawing a Life Documentary movie trailer - Plot synopsis: One of the most prolific artists of his time, Geoff McFetridge has undoubtedly influenced the way the world looks. His art is everywhere -- on your Apple watch, in countless galleries around the world, in title designs for films by Sofia Coppola and Spike Jonze, and in collaborations with Nike, Hermes, Warby Parker, and more. The antithesis of the archetypal artist fueled by drugs, alcohol, and chaos, what sets the prodigious McFetridge apart is his obsessive quest to balance family with a creative life. In GEOFF MCFETRIDGE: DRAWING A LIFE, director and fellow artist Dan Covert offers unprecedented access into Geoff's multifaceted world, painting an intimate portrait of a man guided by intention and authenticity.
directed by Dan Covert
release date June 21, 2024 (in theaters, New York); July 2, 2024 (on VOD/Digital)
directed by Dan Covert
release date June 21, 2024 (in theaters, New York); July 2, 2024 (on VOD/Digital)
Category
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Short filmTranscript
00:00You'll see a Pepsi billboard, an Apple watch face,
00:05but you don't know his name necessarily.
00:10I'm from the suburbs.
00:12I was interested in geometry ever since I was a little, little kid.
00:15He literally drew three hours an evening.
00:19I need a way out of life today.
00:22A friend of mine became a pro snowboarder.
00:24He asked me, oh, will you do my graphic?
00:27That was like the light bulb going off.
00:29That's graphic design.
00:34There was a lot sort of happening at that moment.
00:36You know, we're all mid-20s and making stuff and helping each other make stuff.
00:40The worst thing anyone could be was like a corporate sellout.
00:43Having kids is a lot of pressure.
00:46He felt like it was really important to have a job.
00:49I was always like, art is so much more important.
00:55Starting my own studio, it wasn't a business.
00:58I was experimenting.
01:00I'm going to fill the room with me stuff, like my mind.
01:04There's definitely a lot going on in his head.
01:06I was sort of redefining how I worked and where it would go.
01:11The guy is nonstop. He knows how to push himself.
01:15Jeff is a control freak, for sure.
01:18I'm going to run myself into the ground.
01:20Do you ever just like, chill?
01:22Nope.
01:25Jeff's drawings have something different.
01:28It's not an accident that the largest corporations want to pick his brain
01:33about how to communicate with visual language.
01:36Please welcome to the stage, Jeffrey Cartridge.
01:39I look up to the part of him that balances work and being an artist with life.
01:44It's like super infinite.