The world’s first-ever AI beauty pageant, Miss AI, was introduced earlier this year. But one leading beauty brand isn’t planning to replace humans anytime soon.
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00:00Fundamentally, women and men nowadays love beauty and it's something that you can't live without.
00:06And especially for the Asian market in Japan that we know very well of,
00:10everybody, even at home, they tend to care for themselves and that's something they wish for.
00:18For Shiseido reaching the market in the products, it's becoming very fragmented
00:24and there's very different ways of reaching buying our products.
00:28Online is becoming very strong, especially there are dedicated online sites besides Shiseido that sell our products.
00:35I think for Shiseido, makeup was something that after the pandemic, it's growing more so.
00:43Like maybe the majority of the world, makeup was one of the things that you didn't have to do if you're not leaving the house.
00:51But skincare was always there, so that was always very strong.
00:55Sustainability is very important for Shiseido.
00:58Even last year, through 31 brands and 740 products, we were able to amplify replaceable containers
01:09and even we're aiming for next year, 100% replaceable plastic containers.
01:15Our consumers expect sustainability and ethicalness.
01:19Also, the product itself, the substance, has to be very clear for all of our consumers.
01:26We're starting from the containers, but everyone else as well, our science behind it, our scientists,
01:32we have a huge science lab in Yokohama, so they're all researching the sustainability of our products.
01:42AI, it's beyond important. I guess it's becoming a tool now, and I think we have to be very clever on how we use it.
01:54But for the creative department, it's a must.
01:57It's going to be human-centric whenever, even if there's AI human models for Shiseido.
02:06It's about skincare and body and mind, so that part will always be human.
02:12Maybe the surrounding could be something different.