(Adnkronos) - Contenuto in un barattolo da 230 grammi realizzato con un packaging a base di carta, proveniente da fonti certificate sostenibili e riciclabile nella raccolta carta, Nutella Ice Cream è arrivato nei primi punti di vendita all’inizio di giugno 2024 e sarà progressivamente disponibile nei principali supermercati della grande distribuzione in Italia.
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00:00Nutella Ice Cream
00:04All the taste of Nutella in a 230g jar
00:08and Nutella Ice Cream, arrived in the first points of sale at the beginning of June 2024,
00:13is already much loved by Nutella addicts.
00:16As a result of 60 years of experience of Ferrero in the production of Nutella
00:20and the skills and technologies acquired thanks to the entry into the Ferrero ecosystem
00:25in 2019 of Ice Cream Factory Co. Maker,
00:28Nutella Ice Cream is a soft and creamy ice cream.
00:31Nutella turns 60 years and what better way to celebrate this great event
00:36with the launch of this new product, Nutella Ice Cream,
00:40which is not a Nutella ice cream, but Nutella that becomes ice cream.
00:44This is for the will to meet the requests of our consumers,
00:50so we try, through the Nutella Ice Cream product,
00:54to replicate all that is the irreplaceable and incomparable taste of Nutella
01:00in this new version of ice cream.
01:03In fact, tasting the product, you can really have a multi-palatal experience
01:08with different consistencies, where you can appreciate
01:11both the creamy part of the ice cream and the hazelnut,
01:15but also the real layers and vortexes of Nutella
01:18that envelop and are engulfed inside the ice cream,
01:21for a truly unique experience.
01:23Nutella Ice Cream represents the entry of the Nutella brand
01:26in the confectioner's ice cream market and the entry of Ferrero
01:30in the segment of ice cream tins, which is worth about 435 million euros.
01:35We arrive as the last players in the world of the ice cream market in Italy,
01:40but we have strong ambitions with Nutella Ice Cream
01:43and specifically we approach to enter the segment of ice cream tins
01:47that today we had not yet presided over.
01:50Then we absolutely expect the feedback from our consumers,
01:54but the ambitions are to become an important player
01:57also within this segment.