(Adnkronos) - “Il ruolo del dermatologo influencer è nel territorio di confine tra la professione medica e il consiglio personale verso quello che è cosmetico. Al momento non possiamo mai dire sul web il nome commerciale di prodotti che riteniamo efficaci”, così “l'utente social va a cercare altri tipi di figure, meno competenti a dare questi consigli”. Lo ha detto Luciano Galotta, dermatologo influencer (@magistudimedici) ospite al simposio ‘Codice Etico e Social Media’ che si è tenuto a Riccione nel corso del Congresso di Aida (Associazione italiana dermatologi ambulatoriali).
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00:00What is the role of the dermatologist-influencer?
00:05The role of the dermatologist-influencer is particular because it is a bit of a boundary between what is the medical profession, the clinic,
00:12the one we all know and the one that is a little more influencer, that is, the advice that becomes almost a personal advice towards everything that is cosmetic.
00:22Because this is the fundamental problem.
00:25We find ourselves in a trade union between the company that produces cosmetics and the user who wants to know what is the cosmetic that we recommend.
00:34And we can't do it.
00:36We can never say what is the commercial name of a product that we use, in which we believe, let alone show it.
00:45And so the social user goes to look for other figures who give these advice.
00:52So we find ourselves on the same level, if not below, of people who, under retribution, talk about products with less knowledge of the cause.