A statement-making eye look starts with gorgeous lashes. Celebrity makeup artist, Ash K Holm stopped by the LifeMinute studios to share her secret, Falscara, the easiest and best way to create a stunning lash look on your own such as the trending lashy cat eye and lifted baby doll look . Falscara is a salon quality lash extension kit that you can do from home in just four easy steps. Ash says the kits are a go-to for her clients when it comes to creating custom lash extension looks for any occasion. Falscara is an innovative, affordable, and non-damaging DIY alternative to salon lash extensions. What's so unique is their under-lash application which creates a seamless natural look. The application is fast, easy and the wisps feel comfortable and weightless on the eyes. Here's how they work, first, gently place the wisps underneath the base of your natural lashes, slightly away from the waterline. Apply wisps starting from the outer corner of the lash line, working inwards. Brush on seal and use applicator or your fingers to squeeze the wisps against natural lashes to secure hold. The lashes look just stunning, so natural and with the overnighter they last up to 10 days. Falscara has come out with a new style this year, a clear band. This wisp has a thin clear band, making the wisps seamlessly blend into your own lashes. Clear Band Wisp is super comfortable and feathery, perfect for creating the most natural lash extensions look. We love how they come in a variety of styles and lengths, perfect for mixing and matching to create a custom beauty look so you can go for a subtle or more glam look. The possibilities are truly endless. Get them at Walmart, Target, Ulta, CVS, and Walgreens as well as on falscara.com . And on falscara.com , you can use a special coupon code 'ash20' to get 20% off on all Falscara items.
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00:00 [MUSIC PLAYING]
00:03 Hi, I'm Ash K. Holmes, celebrity makeup artist.
00:10 And I'm going to show you my favorite way
00:12 to lash using Falscara.
00:14 So Falscara is a salon quality DIY lash extension kit
00:18 that you can achieve from home in just four easy steps.
00:21 The process is super simple.
00:23 And you can do this in under five minutes.
00:25 And I always say that this is the most flawless way to lash
00:29 because you can't even tell that the lashes are on.
00:32 Since it's an under lash application, it's unclockable.
00:35 No one can tell.
00:36 And when I'm sitting my clients off to a red carpet,
00:38 I never have to worry about the band lifting
00:41 in the inner or outer corner because it's applied underneath.
00:45 And I'll walk you through that process.
00:47 It's really quite simple.
00:48 So first, you start off and you take the bond
00:51 and you apply it just as you would mascara
00:53 and apply this in sections just so it doesn't dry out on you.
00:56 Then you take the Wisp and apply it
00:58 right underneath the lash line, just above the waterline.
01:01 Then take the seal and apply that
01:03 just right on top of the lashes.
01:05 This takes away any of the stickiness
01:06 that you might be feeling and it gives you an all day wear.
01:09 But if you want the lashes to last even longer,
01:12 you can take the Overnighter
01:13 and this locks them in for 10 days.
01:16 So it's quite incredible.
01:17 It's an amazing alternative to salon extensions.
01:20 And I just love how affordable it is.
01:23 And it's just so easy to just run to any drugstore
01:26 and pick these up.
01:27 So you can find them at Walmart, Target, Ulta,
01:29 CVS and Walgreens, as well as falscara.com.
01:33 And I'm also so obsessed with the Clear Band Wisps.
01:37 So these are right here in front of me.
01:39 And the Clear Band Wisp is the most natural way to lash.
01:43 So if you're someone that wants a very clean, natural look,
01:47 they're so fluttery and wispy, the band's clear,
01:50 so you can't see it, it's super seamless.
01:52 However, if you are looking for something
01:54 that gives a little bit more length
01:56 and you want something that just works on everyone
01:59 and you're unsure,
02:00 my go-to is the Lengthening Special Edition Kit.
02:04 That's the kit that I have on right now.
02:06 I have a mixture of the longs, mediums and shorts on.
02:09 This is a kit that never fails me.
02:11 I have done this on every single celebrity that I work with
02:13 and it is gorgeous every time.
02:15 And we also have the Wispy Wisps
02:18 that are in front of me as well.
02:19 So I love creating this wisp style
02:22 when I wanna do more of the baby doll trend lash.
02:25 And that is when the longest length wisp
02:28 is in the center of the eye
02:29 and it kind of fades out to mediums and shorts,
02:31 giving you more of like a circular lash
02:33 that's very lifted and baby doll-like.
02:36 So we have been loving that one.
02:38 Another trend that I'm loving right now is the cat eye trend.
02:41 And that is when you take the longest length wisp,
02:45 place it on the outer corner of the eye
02:46 and kind of work your way in with mediums and shorts.
02:49 That's gonna elongate the eye
02:51 and give you that really catty, snatched-like look.
02:54 And we used to see this trend a lot with eyeliner,
02:57 but now we're seeing it with eyelashes.
02:59 And you can even do this with the cat eye wisps
03:01 that Falscara has to offer.
03:03 So that's one thing that I love about it so much
03:05 is that there's the versatility
03:07 and how you can customize everything.
03:09 I mean, any lash that you can dream of, Falscara has it.
03:12 And if you guys would like to save, I wanna share the love.
03:16 So my code is ash20 and that's gonna save 20% off
03:20 on all Falscara items on falscara.com.
03:23 (upbeat music)
03:26 (upbeat music)
03:29 you