Glen Powell is crediting his co-star Sydney Sweeney for 'Anyone But You's' successful marketing campaign. In a recent interview with The New York Times, the actor praised the 'Euphoria' star, who served as an executive producer on the project, for the role she played on the movie's marketing, to help it become a rom-com genre hit.
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00:00Glenn Powell is crediting his co-star Sidney Sweeney for anyone but you's successful marketing
00:05campaign. In a recent interview with the New York Times the actor praised the Euphoria star
00:10who served as an executive producer on the project for the role she played in the movie's marketing
00:15to help it become a rom-com genre hit. The two things that you have to sell a rom-com are fun
00:19and chemistry. Sidney and I have a ton of fun together and we have a ton of effortless chemistry
00:25that's people wanting what's on the screen off the screen and sometimes you just have to lean
00:29into it a bit and it worked wonderfully. Sidney is very smart. Anyone but you's marketing campaign
00:34which heavily contributed to its box office success including romantic photos of the film's
00:39leads, longing gazes between the duo on red carpets, flirtatious moments in interviews and
00:44viral TikTok videos with many left wondering if the two were actually a couple in real life.
00:49Powell and his longtime girlfriend reportedly split during the film's press tour which also
00:54contributed to romance rumors swirling on social media between the pair even though Sweeney has
00:58remained engaged to Jonathan Devino who's also an executive producer on the movie.
01:03I was on every call, I was in text group chats, I was probably keeping everybody over at Sony
01:08Marketing and Distribution awake at night because I couldn't stop with ideas. I wanted to make sure
01:12that we were actively having a conversation with the audience as we were promoting this film
01:17because at the end of the day they're the ones who created the entire narrative.
01:20Hey, head of the wedding? Of my sister? Yes I am. So where's your fiance? Wait is this him?
01:26Hey I'm Ben, I was her hall pass on your break. Wow you are a child.
01:30While Anyone But You has not only become the highest grossing romantic comedy in years,
01:34earning more than $200 million worldwide, the film also helped with the so-called rom-com revival,
01:40hopefully paving the way for future films. For more on this story, head to THR.com.
01:46And for the latest entertainment news and updates, keep watching The Hollywood Reporter News.