In a show full of energy and immersed in an atmosphere that evokes transformation, innovative momentum, ingenuity, creative inspiration, and a whole new experience that anticipates an exciting new journey into the future, Maserati staged “Made in Thunder”, an overture to the Folgore, the new 100% electric chapter of the House of the Trident.
Elegant, attractive, with a sporty and adventurous character, a harmonious and gritty synthesis of all that is innovation, without sacrificing the pleasure of a car with the utmost comfort and distinctive craftsmanship, GranCabrio Folgore is the first 100% electric convertible in the luxury segment and the fastest on the market. After the GranTurismo Folgore, the brand's first fully electrified icon, and the Grecale Folgore, the first 100% electric SUV in the Trident’s history, the new open-top Maserati completes the Modena-based company's current full-electric offering.
With its new ‘creature’, the offspring of the most overwhelming force of innovation, Maserati is once again a pioneer and forerunner in the automotive world, where electrification now sets the boundaries and rules, interpreted and set out by the Italian luxury brand with its timeless creations that can reconcile the brand’s powerful DNA according to new, contemporary stylistic, technological and engineering inspirations.
The show continued with speeches from Klaus Busse and Davide Grasso. The Maserati Head of Design led the audience on a voyage of discovery of the beauty and spirit of the GranCabrio Folgore, which for its debut sported the exclusive Liquid Rose Gold colour, Titan Grey soft top and sophisticated Denim and Ice interiors, with contrasting stitching – a jewel of the Maserati Fuoriserie customisation programme. He told the story of the car's distinctive features, from its captivating design and amazing performance to the unmistakable signature of the Folgore sound and the incredible tech specs derived from Formula E cars, shared with Maserati for mass production.
Alongside a group of representatives from the Maserati Family, Maserati's Chief Executive Officer then took the reins of the show for the final farewell, thanking the guests for coming and bearing witness to Maserati's new electric future. Recalling how the thunderous, harmonious encounter and clash between art and science has for centuries generated and inspired the search for excellence inherent in the Italian DNA, and how the same impetus has always featured in Maserati's work and spirit, Davide Grasso noted that there could be no Maserati without Italy, even in the new electric chapter of the brand’s history, as he officially welcomed in the new era.
Folgore is the voice of Maserati's future, a thunder that infuses new energy and ignites the future of the brand.
Elegant, attractive, with a sporty and adventurous character, a harmonious and gritty synthesis of all that is innovation, without sacrificing the pleasure of a car with the utmost comfort and distinctive craftsmanship, GranCabrio Folgore is the first 100% electric convertible in the luxury segment and the fastest on the market. After the GranTurismo Folgore, the brand's first fully electrified icon, and the Grecale Folgore, the first 100% electric SUV in the Trident’s history, the new open-top Maserati completes the Modena-based company's current full-electric offering.
With its new ‘creature’, the offspring of the most overwhelming force of innovation, Maserati is once again a pioneer and forerunner in the automotive world, where electrification now sets the boundaries and rules, interpreted and set out by the Italian luxury brand with its timeless creations that can reconcile the brand’s powerful DNA according to new, contemporary stylistic, technological and engineering inspirations.
The show continued with speeches from Klaus Busse and Davide Grasso. The Maserati Head of Design led the audience on a voyage of discovery of the beauty and spirit of the GranCabrio Folgore, which for its debut sported the exclusive Liquid Rose Gold colour, Titan Grey soft top and sophisticated Denim and Ice interiors, with contrasting stitching – a jewel of the Maserati Fuoriserie customisation programme. He told the story of the car's distinctive features, from its captivating design and amazing performance to the unmistakable signature of the Folgore sound and the incredible tech specs derived from Formula E cars, shared with Maserati for mass production.
Alongside a group of representatives from the Maserati Family, Maserati's Chief Executive Officer then took the reins of the show for the final farewell, thanking the guests for coming and bearing witness to Maserati's new electric future. Recalling how the thunderous, harmonious encounter and clash between art and science has for centuries generated and inspired the search for excellence inherent in the Italian DNA, and how the same impetus has always featured in Maserati's work and spirit, Davide Grasso noted that there could be no Maserati without Italy, even in the new electric chapter of the brand’s history, as he officially welcomed in the new era.
Folgore is the voice of Maserati's future, a thunder that infuses new energy and ignites the future of the brand.
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MotorTranscript
00:00 [MUSIC PLAYING]
00:03 [MUSIC PLAYING]
00:06 [MUSIC PLAYING]
00:35 The moment has finally arrived, and we
00:37 get to share with you our new Maserati Gran Cabrio Fogra.
00:40 [MUSIC PLAYING]
00:44 This car truly represents what Maserati stands for,
00:47 to allow you to go the long distance in style and comfort
00:51 paired with incredible performance.
00:54 Now, performance in this case, of course, is electric.
00:58 But just like our combustion cars,
01:00 look at the proportion.
01:01 Incredible what our engineers and modena have achieved.
01:04 And the way they did this is to go the unbeaten path,
01:08 to put the batteries into the central spine of the car.
01:11 That allows us to keep the seats low,
01:14 and therefore the proportion's great.
01:16 And most importantly, it keeps the weight inside the car.
01:19 And that allows you to have fantastic performance on track.
01:24 Now, talking about track, as you know, we're in Formula E.
01:27 And in this case, we were able to use all the knowledge,
01:30 all the software development from our Formula E
01:33 team in this particular product, allowing
01:35 us to move the horsepower where it's needed.
01:39 Now, look at the car on the exterior.
01:41 These proportions really pay off,
01:43 because you still have this classic Maserati Italian design
01:47 based on this idea of Gran Turismo, which comes back
01:50 all the way 75 years ago when we were
01:53 building our first road cars.
01:54 You had this central fuselage from the race cars.
01:58 And then you had to cover the wheels,
01:59 add lights to make the cars road-lead.
02:03 And you can still see it today in the volumes of the Gran
02:06 Cabrio with this beautiful central fuselage starting
02:09 from the grill, and then those beautiful sculpted wheel
02:12 houses that incorporate the headlights.
02:15 Now, these surface deltas, these beautiful, amazing surfaces
02:18 allow us to deliver a beautiful, timeless Italian design to you,
02:22 hand-sculpted by some of the best sculptors in the business.
02:26 And for me, I consider them always the descendants
02:29 of Michelangelo.
02:31 [MUSIC PLAYING]
02:34 The trident, as always, is the face of the car,
02:43 because the trident for us is not just a logo.
02:46 It's the weapon of a mythical god.
02:48 But when you actually see Nettuno in Bologna
02:53 at the fountain where we took the inspiration,
02:56 you see that the trident is not a weapon that attacks you,
02:59 but it's a sign of confidence.
03:03 And that's why it's the right logo to adorn also
03:06 the Maserati Gran Cabrio.
03:07 [MUSIC PLAYING]
03:10 When the Gran Cabrio has its roof open,
03:19 you have an incredible view of the interior.
03:24 Just look at it.
03:25 And with the Folgare, we were able to really push
03:28 the envelope.
03:29 Yes, you can enjoy finest letters and final accent
03:33 materials.
03:34 But in this case, we also allow you
03:36 to enjoy new material for the first time in an automobile.
03:39 You might know it from the luxury industry already.
03:41 It's called Econel.
03:43 Econel is a recycled nylon.
03:45 And when you recycle nylon, you really
03:47 get this beautiful, silky material
03:49 that's so soft to your hand.
03:51 And then to come up with an incredible pattern,
03:53 we really wanted to reflect this transition
03:56 from going from combustion to electrification,
04:00 having this kind of metamorphosis pattern
04:03 that is laser-etched into this fabric.
04:06 And then, just like on the Gran Turismo,
04:09 you get cutting-edge technology with large screens
04:11 that allow you to adjust the driving
04:14 experience to your liking, but never in a way
04:17 where the screens are overpowering you.
04:19 Because at the end of the day, our car
04:21 is all about hands on the wheels, eyes on the road,
04:24 and enjoying the drive.
04:26 And to truly enjoy the drive, we also
04:28 inserted an incredible sound system from our partners
04:31 at Sonos Faber.
04:32 So in total, this is really our new flagship.
04:36 And in true Maserati fashion, it combines our legacy, our past,
04:41 but it fully embraces the future with cutting-edge innovation.
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05:02 [BLANK_AUDIO]