(Adnkronos) - L’Osservatorio Vorwerk per l’Italia ha analizzato gli ultimi dati resi noti dall’Istat sul tema lavoro - GenZ, mettendoli a confronto con altri raccolti da AlmaDiploma e sondaggi interni all’azienda, al fine di comprendere meglio i trend e le motivazioni che guidano i giovani italiani nella scelta del loro futuro al termine o durante la formazione scolastica.
Category
🗞
NewsTranscript
00:00A more concrete and direct approach to the world of work by the boys who make up Generation Z
00:12is what emerges from the photograph taken by the ISTAT through the investigation of the work-to-work relationship
00:17that testifies to the decrease in the number of unemployed people who do not study or work
00:23and the increase in the number of young people employed by the World Work Observatory for Italy.
00:29According to the latest ISTAT data, the percentage of boys who have left school and find employment
00:38has increased by almost 6 percentage points in the last five years,
00:42so we are going from a 33.6% to a 39% today.
00:48At the same time, the other comforting fact that confirms a positive trend
00:53of increasingly massive young people entering the world of work
00:56is the decrease in the number of unemployed people.
00:59The trend is positive, in the last five years we have gone from a 23% to a 19%.
01:11This is certainly a positive trend that gives us hope for the future.
01:19Among the sectors in which Generation Z approaches more naturally
01:24is that of online or in-shop sales.
01:27Being digital natives, VETS and communication on various social media
01:31are in fact able to multiply sales opportunities and channels, bringing innovation to the sector.
01:37In fact, door-to-door sales is one of the areas that can benefit from the innate skills of Generation Z.
01:44Our sales force is extremely young, we think two-thirds of our 3,800 agents on the territory
01:52are under 40 and more than a quarter are young, so they are Generation Z,
01:57so we are definitely very unanalogical.
02:00In fact, the citophone has remained analogical, but the work itself is extremely modern,
02:05it responds a lot to the values of young people, it is extremely flexible.
02:09They are all equipped with tablets, so they are digital even when they go to ring the bells,
02:16so our young sellers are much more at ease than the sellers of a previous generation,
02:24who are obviously not digital natives, so they are a little more displaced.
02:29But I must say that also thanks to the fact that we are very modern in this way of doing things,
02:34we have more than a quarter of our sales force made of young people.