Sporty at heart, compact in size and Italian style at first sight. The wait is over. Alfa Romeo presents the new MILANO to the international press right in Milan, at the historic headquarters of the Automobile Club Milano, in an unconventional way and with a dual purpose: on the one hand, to demonstrate Alfa Romeo’s new language; on the other, to confirm that visceral and proud partnership with the city where Alfa Romeo was founded in 1910 as an emblem of the perfect balance between innovation and tradition, founding characteristics that bind the brand to its hometown.
Orders are now open for MILANO in the “SPECIALE” launch version, the new gateway to the Alfa Romeo world for everyone, Alfisti fans and beyond, who has been awaiting the brand's return to the segment. To play a leading role, Alfa Romeo offers the sportiest and most exciting compact car to drive in the entire class, the only one that can enter into conversation with enthusiasts for the Giulietta and Mito and attract a new generation of Alfisti fans.
MILANO is inclusive and offers everyone the opportunity to access a distinctive and attractive car. Its mission is to win over a new generation, through a new design language. Remaining steadfast is its innate aptitude for sportiness, a trait that has animated Alfa Romeo since 1910, with ‘sportiness’ intended as an engaging driving experience in everyday life.
Orders are now open for MILANO in the “SPECIALE” launch version, the new gateway to the Alfa Romeo world for everyone, Alfisti fans and beyond, who has been awaiting the brand's return to the segment. To play a leading role, Alfa Romeo offers the sportiest and most exciting compact car to drive in the entire class, the only one that can enter into conversation with enthusiasts for the Giulietta and Mito and attract a new generation of Alfisti fans.
MILANO is inclusive and offers everyone the opportunity to access a distinctive and attractive car. Its mission is to win over a new generation, through a new design language. Remaining steadfast is its innate aptitude for sportiness, a trait that has animated Alfa Romeo since 1910, with ‘sportiness’ intended as an engaging driving experience in everyday life.
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MotorTranscript
00:00 Sporty at heart, compact in size and Italian style at first sight.
00:08 The wait is over.
00:11 Alfa Romeo presents the new Milano to the international press right in Milan, at the
00:16 historic headquarters of the Automobile Club Milano.
00:20 Milano is inclusive and offers everyone the opportunity to access a distinctive and attractive
00:25 car.
00:27 Its mission is to win over a new generation through a new design language.
00:32 Remaining steadfast is its innate aptitude for sportiness, a trait that has animated
00:37 Alfa Romeo since 1910, with sportiness intended as an engaging driving experience in everyday
00:43 life.
00:43 [Music]
00:50 (upbeat music)