(Adnkronos) - "Chiediamo consigli alle nostre persone più giovani, ambasciatori del nostro brand”. Lo ha detto Marcello Caldarella, Corporate Communications Manager Penny Italia, intervistato a margine dell’evento Penny & Partners Forum che ha coinvolto, a Milano, oltre mille imprese italiane e che si inserisce tra gli eventi “giornata nazionale del Made in Italy".
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00:00What is the role of the business?
00:04Someone said that 100% of the clients and collaborators are people,
00:09so if you don't understand people, you don't understand the business.
00:13This is why Penny has made a strategy,
00:15putting people at the center of any decision that can be made,
00:20also regarding the business.
00:23It is a social moment in which being attractive and generating collective well-being
00:29is a winning card.
00:31This is why people are trained by us,
00:34they are made to grow,
00:36and to mention an innovation by Penny,
00:39we have a shadow board, a ghost board,
00:42made by the youngest people in our company,
00:45from different departments.
00:47So it is them, for example, who give us advice.
00:49Someone always said that it is important to take on people
00:54and ask them what to do.
00:56We do this, for example, with the youngest people
00:58and we are well aware every day that ambassadors of our brand
01:02are the people who, in our 450 shops,
01:05wear the shirt with the colors Penny.