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00:00 It's a bit of a tricky affair to introduce the fact of animal cruelty to someone without alleging or insinuating that the person is some kind of a criminal.
00:15 When you look at someone who comes from a meat-eating family or the traditional kind of Indian Vashnav family where milk and kheer and dahi are a staple, then it comes as a shock to that person that milk involves cruelty.
00:38 It's a totally alien and a disturbing concept. So it has to be brought out with due expertise.
00:46 That does not mean that you have to be especially trained in communicating these matters.
00:51 Just that one has to be sensitive that the other person might not really know.