From Perfection To Authentic - Crafting Compelling Connections Ft Kionz C - video Dailymotion

Ray Mak

Ever wonder how film makers feel when they see the transition of video production changes through the years from picture perfect high quality productions to now, vlog style?  In this episode of In The Spotlight, I'm super honored to have invited my friend  @KionzChan  to share his crazily inspiring story from being a Multi Award Film Maker, Film Director, Executive Producer to now very famous, especially among our Malay community friends, TikTok's Official #TikTokGuru and Business Coach in the field of Social Media Presence, Business Scaling and Expansions. You Cannot Miss This!  In this conversation, you'll learn about his long journey filled with technically creative pivots and self improvements. Fun fact, he has been posting on YouTube for as long as myself and have endured all the changes on YouTube gracefully over the years before he finally succeeded on TikTok! Most importantly, we talked a whole lot about Monetization too.  Be sure to like, comment, and most importantly share if you find this podcast useful. Thank you very much and advance and Enjoy the Show! Feel free to make use of these timestamps to go to the topics that you're most interested in.  00:00 Intro 01:02 How Did Ray Mak and  @KionzChan  became Friends? 01:55 First Impression? 04:22 What Do You Do On The Internet? 06:13 The True Definition Of A TikToker 07:00 Over 18 Years On Creating Contents and Thousands Of Contents Later 07:40 Learning The Reasons Of Failure 09:55 Who Is  @KionzChan  ? 12:25 Started TikTok, Experiencing The Difference! 14:20 Persistence And Continuous Improvement 14:59 Becoming An Author Too 16:50 The PIVOT 17:50  @garyvee 's Role 21:40 Making A Comeback On YouTube 23:30 Challenges? 25:20 SPEAKING 26:30 TikTok Official Creator 26:50 Forming Habits Lead To Polishing Skills 28:49 Konten Bahasa Melayu 33:06 MONETIZATION and Potentials 36:25 Words Of Wisdom  About In The Spotlight  I have been a content creator for almost two decades now as I've had the privilege to have started when all these platforms started. Over the years, I've made many great friends and have also enjoyed the many blessings from the Internet.   In The Spotlight is a Platform where my amazing content creators friends share their precious experiences so we can all learn together as well. I really hope you like it too.  Last but not least, special thanks to my good friend Kevin Chan for being the catalyst, push, idea and brains behind In The Spotlight.  This podcast was recorded with the amazing new BOYALINK - All-In-One Design Wireless Microphone System from  @BOYA-mic . They are so sleek and easy to use!  Special Discount Link to my Boya Link (Enjoy!) : https://shope.ee/8zgRUMM75J   #inthespotlight #creator #contentcreator   Follow  @KionzChan   YouTube : https://www.youtube.com/kionzchan Instagram : https://www.instagram.com/kionz.c TikTok : https://www.tiktok.com/@kionzchan Facebook : https://www.facebook.com/andycfk Twitter : https://twitter.com/KionzC

Transcript

00:00 But it doesn't take off.

00:02 So I thought to give it a try once again,

00:06 but in a very, very, we call it the plot twist manner.

00:10 Today in the internet era,

00:14 on how people consume information,

00:17 they want, when I hop onto TikTok,

00:21 I noticed that it is very...

00:24 (dramatic music)

00:26 Hey, welcome to another episode of In The Spotlight.

00:34 Today I have my friend, Keons.

00:38 Guys, do you know how he can clip his eyes like this?

00:41 Come.

00:42 If you can understand Chinese, please wait.

00:45 Mental health issues isn't only about depression,

00:48 anxiety, and disorders.

00:50 Hey guys, what's up?

00:51 Thanks for having me.

00:52 So yeah, what are we going to talk about today?

00:57 - So today we are gonna talk about your journey

01:01 in content creation and all those things.

01:04 So first of all, I would like to know, how did we meet?

01:09 - Ha, okay.

01:09 This is a very, I think stars alignment.

01:13 So we actually got to know each other

01:16 through a mutual friend, of course.

01:19 So from a mutual friend, that mutual friend,

01:21 it just so happened, he's a very nice guy.

01:23 So he organized a dinner,

01:25 just wanted to link us up all together.

01:27 Yeah, and that's how we actually met in a dinner function.

01:32 I think we are supposed to actually know you one year back,

01:37 but I think the stars is not aligned.

01:40 So I missed out the meetup.

01:45 So then this year, finally, I managed to, yeah.

01:48 So yeah, nice to meet you again.

01:50 - Yeah, nice to meet you.

01:51 Yeah, it was a very pleasant dinner.

01:54 So I would also like to know,

01:57 what was your first impression?

02:00 - Of you?

02:01 Oh, I think pretty cute.

02:04 I didn't care whether to use cute to actually describe.

02:09 I think you look very humble guy, simple, humble guy.

02:15 So that was my first impression.

02:19 At least I felt that you don't bite people first.

02:22 'Cause sometimes when you see people who looks very furious,

02:28 that they will bite them.

02:29 It's like, okay, I will just keep a distance.

02:32 But so you are all right.

02:35 And because of course, when I was told

02:41 that from the mutual friend that we are meeting up,

02:46 'cause I know you back then way before we met up.

02:51 So I think it was with some program.

02:56 I was there in so-called seminar, I think,

03:03 when Joey Yap was organizing a seminar

03:08 and then you was one of the guests.

03:10 So, and he introduced you as the influencer.

03:15 But I think before that, I've kind of see around,

03:19 you appeared in YouTube and so on.

03:22 So from back there on, I know,

03:24 oh, this guy is quite famous on YouTube.

03:27 He's a YouTube influencer.

03:29 So that's how I actually knew you before I knew you.

03:33 - Yeah, so that is what happened to a lot of people

03:37 who produce contents on the internet, right?

03:39 Like people would kind of like know us before they meet us.

03:43 I guess so, I think so, because internet presence

03:48 has given a lot of room for individuals to actually shine,

03:53 for people to know them.

03:55 I think through internet also,

03:59 after I experienced that fame,

04:02 I think I also feel that,

04:04 oh, there's a lot of people start to know me, yeah.

04:07 - Yeah, like they would suddenly,

04:09 oh, look at you, you're that person.

04:11 - Yeah, kind of, yeah.

04:13 - Sometimes come to take a picture and stuff.

04:15 - Yes, yes, yes, yes.

04:16 I think there's a lot these days.

04:18 I mean, not a lot, I've got some.

04:20 - Yeah, so Kheons, tell us what you do on the internet.

04:26 - Surf porn.

04:28 (both laughing)

04:32 I guess every guy does that, right?

04:33 What we do in the internet, right?

04:35 So.

04:36 (both laughing)

04:37 Okay, of course.

04:38 - Like tell us a little bit about you.

04:40 - Aside surfing porn, well.

04:43 - Oh, I'm just kidding.

04:44 - Just kidding.

04:45 - So, well, the revolution of internet today

04:50 has given a lot of opportunity to many people like you.

04:54 Well, I catch up pretty late.

04:58 Like compared to you, you were like,

05:01 I don't know how many years ago

05:03 when you start to be known,

05:06 like 100,000 subscriber, when was that?

05:08 When did you get this?

05:09 I think.

05:10 - I kind of started around 17, 18 years ago.

05:15 - Wow.

05:16 (both laughing)

05:17 See, I also hope to get this.

05:19 - This is either the first, second or third play button.

05:22 - Yeah, because now the button is different.

05:24 So this is like really, really the king team stuff.

05:27 So when did you get this?

05:30 - I think in 2009.

05:33 - Yeah, okay, so 2009.

05:35 - Yeah, I can't really remember exactly.

05:37 - So 2009 to 2019 is 10 years.

05:41 I'm about 15 years to 14 years, 15 years later than after.

05:46 So, yeah, what I was trying hard back then on the internet

05:54 was very similar to you, trying to build a YouTube channel,

06:00 but I think it wasn't that successful.

06:05 It wasn't as successful as you.

06:08 - I'm very far from successful actually.

06:12 - And you know what?

06:13 Among all our TikTok content creators

06:19 that has became influencers today,

06:21 now I have a bunch of influencers friends,

06:25 you know, few of them share the same,

06:27 what do you call this, definition.

06:31 You know, the funny thing is that this friend of mine say,

06:36 a TikToker, it's, okay, how she put it,

06:41 because she made it in Malay.

06:43 So she said, (speaking in foreign language)

06:48 (laughing)

06:52 So that means someone who actually goes into TikTok

06:57 is actually someone who actually get real damn hurt

07:00 by YouTube, because trying so hard

07:03 after so many years, getting nowhere.

07:05 So that's what, so I, when she said that,

07:07 I really, really felt that, I say, yeah, man,

07:10 I was spending 18 damn years on this platform

07:14 and I go nowhere.

07:14 But of course, after being a content creator actively,

07:19 okay, yeah, that's part of what I'm doing

07:20 in the internet now to answer that question.

07:23 So after actively being a content creator

07:25 for the past two years, since 2022,

07:28 producing more than 1000 piece of content.

07:32 - 1000 in two years?

07:34 - Two years, yes.

07:35 - Wow.

07:35 - So.

07:36 - Dedication right there.

07:38 - It's crazy, right?

07:39 So, but then back then, when I look back,

07:42 I can see the reason of failure in YouTube.

07:46 Because in YouTube, I always had that mentality of,

07:50 okay, one hit wonder.

07:51 So one video go viral and that's it.

07:54 I'm gonna be Gangnam star, I'm gonna PSY,

07:57 you know, being well-known.

07:59 That's like the wishful thinking, right?

08:02 But the thing is you can't, content creation,

08:07 being an influencer, being a content creator,

08:09 that at least you wanna be well-known.

08:11 I'm not saying about famous yet.

08:13 I'm talking about, you wanna be a content creator

08:15 that being slightly known to the public,

08:20 you need to have dedication, you need to have consistency,

08:23 you need to do it on the consistent basis.

08:26 You need to do it like a job, right?

08:28 It's not really like a wishful thinking thing

08:32 and all this bling bling.

08:35 You're always thinking of this glam thing

08:37 that's gonna be very famous and rich.

08:39 No, it's not that kind of thing.

08:41 So yeah, that's the reason of failure

08:43 for the past 18 years doing YouTube,

08:45 not being successful because of like five months,

08:50 six months only upload one video,

08:51 sometimes one year only upload one video.

08:54 How to be famous?

08:54 - One hit wonder, in hope for the one hit wonder.

08:58 - So talking about one hit wonder, right?

09:00 There's also something that I wanna share here,

09:03 which is actually a lot of people saw that one hit wonder,

09:08 but what many people don't see is that

09:10 how many piece of work has been done

09:14 before that one hit wonder hits.

09:16 - Yes, how many pieces?

09:19 - So I eventually understood that 15 years after you.

09:25 (both laughing)

09:28 So it's like, it's a pain in the ass.

09:31 I have to agree that.

09:33 It's a very steep learning curve

09:38 because I have no one telling me what to do

09:41 because aside talking about what I'm doing on the internet,

09:46 for the past 15 years or so,

09:49 I am actually in the content industry.

09:53 We are producing, okay, myself, forgot to introduce.

09:58 My name is Kheonce.

09:59 I am a executive producer, film producer, film director.

10:04 I get into the film and broadcast and TV industry,

10:09 entering the industry as an editor.

10:13 So I edit videos like this,

10:15 when you guys shoot this and then you put in the computer

10:17 and then after that we edit.

10:18 So after that, I climb up the ladder as a director

10:22 and then later on a producer

10:24 and executive producer eventually.

10:26 So then we have been creating content for clients,

10:31 MNC companies that goes on TV, that is very refined.

10:34 So I have this mindset that content needs to be refined.

10:39 It has to be polished.

10:41 So that is why, right, one year,

10:43 we can produce like two

10:45 because there's a lot of things going in my mind.

10:48 So it's like the only thing that stops me is my own thoughts.

10:53 So I cannot, back then I cannot accept qualities.

10:58 Like now these days we call it UGC, user generated content.

11:02 Like you take a phone and you shoot yourself.

11:04 Hey guys, what's up?

11:05 This is a, and after that you post it.

11:07 That's to me, it's a rubbish back then,

11:09 but now, damn it, I'm doing this to get the fame.

11:12 - Exactly that.

11:13 - Yes, I'm doing this to get the fame.

11:16 So yeah, so back then I was doing that.

11:19 And then after that, until the internet evolved so much,

11:24 where we are at the speed of 4G, 5G now,

11:28 people can consume videos real time.

11:32 You know, back then, I still remember

11:35 when I first get exposed to the internet,

11:38 was the one, five, one, five, more than when you dial up.

11:41 (imitates dial-up sound)

11:44 - I still remember that, yeah.

11:45 - Youngsters who are listening to this

11:46 don't know what the hell we are talking about.

11:48 - I guess we are from the same generation.

11:49 - So when we are connected to the internet,

11:53 someone lift up the house landline phone,

11:57 the internet will actually chop off

11:59 and then we get so damn frustrated.

12:00 And we downloading, like, you know,

12:02 when you download one particular file,

12:03 it's like, take like a few hours, right?

12:05 - Exactly.

12:06 - It's like the file's going like two hours, three hours.

12:08 So yeah, so internet has evolved so drastically today.

12:12 Everybody don't consume reading.

12:15 I mean, not say don't consume,

12:16 they consume lesser reading materials

12:19 because the attention span is getting shorter and shorter.

12:21 Then people will consume information

12:23 through short videos or whatsoever it is.

12:26 So then, only back then for the past two years,

12:29 since 2022, I started TikTok.

12:33 - Yeah.

12:34 - So I started TikTok.

12:35 And the funny thing is, very ironic,

12:38 people started TikTok during the MCO, which is 2020.

12:41 I was so still so focused,

12:44 never wanna give up focusing on YouTube.

12:47 Will it be too late to start a YouTube channel

12:50 and be a successful YouTuber right now?

12:53 During 2020 and hell, I go nowhere.

12:57 So it's like, damn it.

12:59 I seriously try to do a lot of content.

13:01 In 2022, I start to do more content on YouTube.

13:04 Try to get more consistently,

13:06 but still it doesn't go anywhere.

13:09 Right, if you look back at my YouTube.

13:10 - Yeah, YouTube back then.

13:11 - YouTube history, I actually got active during 2020.

13:15 - Yeah.

13:15 - Then 2022, I start to think of

13:20 and find out like what this TikTok's all about.

13:24 So then I try and put some video up

13:28 and yes, I got that one hit wonder.

13:32 - From TikTok.

13:33 - Yes, so seriously.

13:35 And I mean, probably you can say it's luck,

13:38 probably it's the right time or whatsoever it is.

13:41 So I got that one hit wonder.

13:43 I got 20,000 followers in just 48 hours.

13:46 - Wow.

13:47 - I get the video views in one night

13:52 that I couldn't even achieve on YouTube in few years.

13:56 So I got 120,000 views in just like 12 hours,

14:01 which I can't achieve this on YouTube.

14:06 Yeah, back then.

14:07 So it was like really, really that excitement is crazy.

14:11 And I thought, wow, this is something,

14:13 this is something new,

14:14 this is something that I'm so excited about

14:16 because I've tried YouTube for the past 10s of years,

14:20 but nothing happened.

14:21 So TikTok one hit wonder.

14:23 Then after that, I start to focus on TikTok.

14:27 So I started to focus on TikTok,

14:28 I start to study deeper,

14:29 I start to spend every single day

14:32 from January the 4th, 2022 until today,

14:37 when this is being recorded, March the 29th, 2024.

14:42 Yeah, so it's about two years plus,

14:44 I've not stopped being on TikTok.

14:47 And throughout this entire journey,

14:49 TikTok has brought a lot of opportunity,

14:53 like knowing you, I mean, of course.

14:56 - Thank you.

14:57 - And of course, getting the opportunity to write a book.

15:01 I'm a book author, officially an author now.

15:03 The art of becoming a content creator, how ironic, right?

15:06 Someone who actually failed doing content

15:08 for the past 15, 18 years on YouTube,

15:11 made it on TikTok and finally get a chance to write a book.

15:14 - And wrote a book.

15:16 - Yeah, about content creation.

15:17 - I'm still reading that as well.

15:18 - Yeah, so then of course, now mainly I focus on training.

15:22 (speaking in foreign language)

15:34 Training TikTok and training digital marketing

15:36 as well as the stuff that I'm actually expert in,

15:40 which is content creation,

15:44 whether it's above the line or below the line,

15:46 because we have been doing TV commercials

15:47 for the past 15 years.

15:49 So I don't really coach about film directing

15:52 and producing and stuff like that,

15:53 but maybe things that is relevant to content creation,

15:56 like lightings, editing, scripting, this kind of thing.

16:00 These are the things that I coach

16:02 and I teach corporate these days

16:04 to actually build their online marketing team.

16:08 Yeah, so that's what I do on the internet

16:11 for the past two years actively on TikTok.

16:15 And these are also the opportunity that I get.

16:20 So I've also been actively creating content.

16:23 That's how the 1,000-over piece of content came about

16:27 in just two years time.

16:28 - Yeah. - Yeah.

16:29 - So in the past, because I noticed

16:31 that even on YouTube, you posted like super early,

16:34 I would say you may be one of the first few people

16:38 who posts content on the entire YouTube itself.

16:42 - Yeah. - Not just YouTube Malaysia,

16:43 you know what I mean? - Yeah, yeah, yeah.

16:45 - And those were long forms and stuff.

16:48 Initially, it was quite random stuff, right?

16:50 (dramatic music)

16:53 - Yeah, yeah. - Yeah, it was

16:56 quite random stuff.

16:57 And then I noticed then you kind of move on to short forms,

17:00 which is on TikTok. - Yeah.

17:02 - How did that P word happen?

17:06 - Well, it's actually quite natural.

17:09 I did a lot of studies back then,

17:11 even on MCO, I kind of did a lot of studies

17:14 that people say you have to post long form

17:17 so that you can monetize. - Monetize, yes,

17:19 the monetization. - YouTube will prefer

17:21 your video, but I try a lot of stuff.

17:23 I even bought Udemy courses.

17:25 But at the end of the day, nothing really worked out

17:28 because, I don't know, probably I just don't know

17:33 or probably there's some missing piece that I didn't know.

17:36 I tried whatever that has been taught,

17:37 but nothing worked out.

17:39 And because I have the curiosity to explore TikTok

17:44 and I know TikTok is a short video platform,

17:51 so then I just have to play with it.

17:55 - I remember Gary Vee say something like this before.

17:59 Gary is one of the, considered one of the most successful

18:04 marketer in, the internet marketer in the entire world.

18:08 He mentioned something like this.

18:10 You can create content, one piece of content

18:14 with the same information, but you need to actually create it

18:19 in the way that the different platform wants it.

18:24 You need to create that piece of content

18:27 like for how Instagram people wants it,

18:30 how Facebook people wants it,

18:31 and how YouTube audience wants it,

18:34 and how TikTok audience wants it.

18:36 So it's just that a matter of how you format it

18:39 and repurpose the entire thing.

18:41 It took me a while to understand that.

18:44 Then after that, when I came to TikTok and I see,

18:48 okay, these videos are relatively short,

18:51 30 seconds, one minute.

18:53 So we just have to respect the platform

18:57 and also the behavior of the people using the platform.

19:00 So since people are doing short form videos,

19:02 then I just try to adapt to it.

19:07 It's not easy, obviously, because in YouTube,

19:14 I used to like really, really talk

19:16 and give a lot of information,

19:17 but then I really need to consider

19:20 how I'm gonna give this pack 20 minute information

19:24 into just 30 seconds to one minute.

19:27 So it took a while,

19:30 but of course, it doesn't happen in the beginning.

19:32 The beginning, I do quite silly video stuff.

19:36 After my one hit wonder,

19:38 then my second video was also nothing.

19:42 The third video, I start to teach language.

19:44 So then teaching language was pretty easy

19:46 because you can do one word at a time.

19:49 So I mean, 30 seconds to one minute can be done.

19:53 So that time was quite easy.

19:54 Then later on, I changed my direction and focus

19:57 because teaching language was not something that I want to.

20:00 And I wanted to share the experience and knowledge

20:03 about content creation,

20:04 about the expertise I have,

20:06 lightings, gears, shooting and stuff.

20:09 So then, but those kinds of information is very, very long.

20:12 So then I have to tap onto my creativity

20:16 and break it down.

20:18 Maybe today I'll just talk about

20:20 the beginning of script writing,

20:22 the things that need to happen behind your mind

20:26 before you actually start to write a script.

20:28 So first, maybe first paragraph, what you're gonna write.

20:30 Maybe the hook, what you're gonna write.

20:32 Then after that, the body, what you're gonna do.

20:33 So you just break it down and make it in a few videos.

20:36 In fact, after a while,

20:38 when I master the art of short video,

20:43 it's pretty simple.

20:44 And actually you can create volume out of it.

20:47 You don't have to do like YouTube,

20:48 you can give all the information at one go.

20:50 You can break it down to five, six piece of information

20:53 and just put it up.

20:54 And actually it works better.

20:56 - Yeah, it works better.

20:57 - Because today, this is my opinion,

21:01 today in the internet era,

21:04 on how people consume information,

21:08 they want quantity.

21:11 And I mean, there's a bit of quality in the quantity,

21:13 of course, rather than quality.

21:16 So you have to give the audience to take away something

21:21 in a short span of time.

21:23 So maybe then you have more, more, more, more.

21:26 That also gives a reason for them

21:29 to keep on coming back after you.

21:31 - Yeah.

21:32 - Yeah, so that's how I did it on TikTok.

21:35 And also, after being on TikTok for the past two years,

21:40 recently, recently, I made a comeback on YouTube,

21:44 targeting to actually get that bloody silver play button.

21:47 That really, this is one of my dream and goals,

21:51 to actually get one.

21:52 Well, don't ask me why,

21:54 because probably it's just something that--

21:56 - You have always wanted.

21:57 - Yeah, yeah.

21:59 I mean, it won't make me richer,

22:02 but because that's the purpose why I started YouTube.

22:05 - Yeah.

22:06 - So that's why I made a comeback

22:08 and I tried to repurpose the entire strategy.

22:12 - Yeah, because YouTube has introduced new features

22:14 to compete with TikTok, by the way.

22:16 So I find the short features is really working out.

22:20 So when I started using Shorts,

22:22 repurposing my TikTok videos to Short,

22:24 surprisingly, I gained from 8,000,

22:29 I gained one time in just two months.

22:31 - Yeah.

22:32 - So 16,000 followers in just like one month,

22:34 I mean, two months, two months time, yeah.

22:36 - And some of your video actually went viral as well.

22:39 - Yeah.

22:40 - Even long form.

22:41 - Long form, yes.

22:41 Finally, I get to see long form videos going like--

22:45 - The Gangnam style.

22:46 - Not really at that level yet, but okay.

22:49 Got 16, 70,000 views.

22:52 My Shorts went one million views.

22:54 - Yeah, one million views.

22:55 - So yeah, I mean, that really encourages me

23:00 to keep going and make and utilize the other platform.

23:03 I mean, and the same technique used

23:07 actually works on Instagram Reels as well.

23:10 - Okay.

23:11 - Well, it's not as many as YouTube Shorts

23:13 that go one million, but at least you have 10% out of it.

23:15 I got 100,000 views for the same video that I posted.

23:19 So on TikTok, it's 800,000 view,

23:20 on YouTube, it's one million,

23:22 on Instagram Reels is about 170,000 plus.

23:27 - Yeah.

23:28 - Yeah, so that's what I basically do

23:30 on the internet these days.

23:32 - So what are the challenges that you go through?

23:36 - I think the challenges--

23:39 - Because you're like now multiple platforms

23:41 and then, you know.

23:42 - It's time management.

23:43 I think time management is something that,

23:45 the most crucial thing, because the thing is,

23:50 content creation is not my main job.

23:52 - Yeah.

23:53 - But it's the main channel for marketing

23:56 whatever I'm doing.

23:58 - Yeah, it's like the presence.

23:59 - Yeah, so it's really, really, I won't say conflicting.

24:05 I would say it's challenging when that is not

24:10 the main thing that you do to generate your income,

24:14 because the income comes on the business side.

24:17 But you need the marketing to actually drive

24:19 and funnel people into the marketing,

24:21 I mean, to the main business side.

24:23 So like it or not, I still need to create content

24:27 every single day.

24:29 So after going through the past 15, 16 months,

24:34 15, 16, 17 years of being on YouTube, creating content,

24:39 I have decided, because honestly speaking,

24:41 all this while, I have been looking for one particular way

24:46 to simplify content creation, because of,

24:50 I know the problem.

24:51 I know the problem back then why YouTube

24:54 wasn't so successful.

24:55 That's why I keep looking for ways,

25:00 because I know that when I create content,

25:02 it takes me days and weeks, probably months,

25:06 which is very inefficient.

25:08 So, and back then I don't have the talent

25:10 of speaking like this, by the way.

25:11 This talent is actually trained.

25:14 - Trained, yeah.

25:14 - Yeah, so, and I thought the fastest content

25:19 that could be done is speaking content.

25:23 - Speaking content.

25:25 - So then I trained myself up since 2018, 19.

25:31 The mutual friend that brought us together,

25:33 I met him in 2017, he was a coach.

25:36 So I went and learned his course,

25:38 get into his, later on get into his community,

25:41 and he offered me to speak.

25:43 So I offered myself to speak for free.

25:45 So I took the initial step to actually go

25:47 and break through and try speaking.

25:49 So I even took up public speaking course.

25:52 Not really course, workshop.

25:55 - Yeah.

25:56 - Then after like many years, 2018, 19, 20,

26:01 2020 only, like three years later only,

26:03 I start to have the confidence to speak in front of camera.

26:06 So then I finally find the Holy Grail,

26:10 but the Holy Grail doesn't bring me anywhere

26:12 on YouTube, of course.

26:14 So when I started to venture into this

26:19 and I found a way, okay, this is the fastest way.

26:20 So that's how I managed to get into YouTube.

26:24 So that's how I managed to compress time

26:28 to create one content every single day on TikTok.

26:31 Back then when TikTok Malaysia, by the way,

26:34 I'm lucky enough to be selected by TikTok Malaysia

26:40 to be one of the official creator.

26:43 So being one of the official creator,

26:45 we are normally being taken care of.

26:47 They give us a lot of advice, of course.

26:50 Then they also involve us in a lot of campaign.

26:54 So back then there was this like a program,

26:56 like a creator fund, but it's not really a creator fund.

26:58 It's just for selected creators.

27:00 Every two months they do it once

27:02 and they pay their creators to create videos.

27:04 So, I mean, it's not much, probably about less than,

27:08 I mean, 30 ringgit per video.

27:11 - Yeah, but it's a lot.

27:13 - So it's about like seven US dollars, I think.

27:16 So, I mean, that actually motivates.

27:20 I can tell you my highest record of creating content,

27:25 one particular month, I can generate 120 content

27:29 in one month.

27:30 That's how the 1000 content came about.

27:32 So of course, because the motivation of the pay.

27:36 So the more you do, the accumulation gets more.

27:38 - Exactly.

27:39 - So if you do, it's 30 ringgit,

27:40 if you do 10, that's 300.

27:42 If you do 100, that is 3000.

27:44 So that particular month you get like 3000 plus 4000,

27:49 around 4000 or so, by just creating videos,

27:53 which is something that you would like to do.

27:55 Yeah, so from there on, it actually polished my skill

28:00 and pushed me to actually keep creating

28:04 and build that habit.

28:05 I think a lot of success is actually from the habit.

28:10 When you have a success habit,

28:13 then you're more likely to be successful.

28:17 So that actually pushes me to create content

28:20 every single day now.

28:21 So even how busy I am, I have to create.

28:25 Maybe if I don't do it every day,

28:27 at that particular week, I cannot skip.

28:30 At least there have to be two or three

28:32 to actually keep the platform active.

28:35 And since now we can repurpose it,

28:39 since do one content, you can repurpose it

28:41 to YouTube shots, you can do Instagram.

28:44 So yeah, so that's what my strategy is now.

28:48 - Yeah, another thing for Malay content,

28:52 how did that happen?

28:53 - It's also something very natural

28:58 because when I hop onto TikTok,

29:02 I noticed that it is very geographic centric.

29:07 It's not really like YouTube and Instagram or Facebook

29:13 that you could go viral all across the globe.

29:16 But for TikTok, they are very geographic centric.

29:19 The algorithm itself is very geographic centric.

29:21 So in Malaysia, it's very hard for you

29:26 to actually get to see content from overseas

29:31 that came across the feed.

29:33 Very, very uncommon.

29:36 I wouldn't say it is totally no, but it's uncommon.

29:39 Those that uncommon ones,

29:41 it's the one that really, really go viral crazily.

29:46 That's how they managed to came to other country.

29:48 So same thing, when I started to browse

29:52 and look at TikTok, and I noticed that

29:54 there's a lot of Malay content going on.

29:57 So I thought, well, possibly this is what you have to do

30:01 to actually captivate.

30:03 Well, that time I was thinking,

30:05 well, international also I can,

30:07 I was thinking go international.

30:09 But when I think back, local also I still cannot manage yet.

30:14 Don't think about international.

30:16 So let's say if I can become well-known,

30:20 famous among Malaysians,

30:22 I think that will be a great stepping stone already.

30:26 So I forego the bigger dreams and goal

30:30 to come back to smaller goals first.

30:33 So I thought, okay, when someone,

30:38 actually what happened was there is a content creator,

30:42 her video actually passed by my feed, and she's a Chinese.

30:45 And as a Chinese, and she speaks Malay,

30:49 what happened was I was quite puzzled at the time,

30:54 because obviously I'm new to TikTok.

30:56 And I was thinking, I didn't follow this person.

30:59 Right, I didn't follow this person.

31:01 Yet, why is this person appearing on my feed?

31:04 So then I was in the curious mode

31:07 and I click into her profile,

31:10 and I saw she has 100,000 followers.

31:13 I was like, she's a Chinese girl, 100,000 followers,

31:16 and most of it speaking Malay.

31:17 And the Malay speaking videos got like millions of views.

31:22 And I was thinking to myself,

31:25 well, I can do that,

31:29 because I have a very strong Malay language base.

31:34 But I didn't want to do the conventional way,

31:36 because I tried.

31:37 I tried to do a few conventional Malay speaking,

31:40 open speaking, really perfect Malay,

31:43 but it doesn't take off.

31:45 So I thought to give it a try once again,

31:49 but in a very, very, we call it a plot twist manner.

31:53 I started off speaking Malay like a Abeng Chinese,

31:59 like, you know,

32:00 (speaking in foreign language)

32:02 that kind of Abeng Chinese, Abeng Malay.

32:05 And suddenly I just make a switch to really, really

32:09 Malay, Malay, Malay.

32:10 (speaking in foreign language)

32:14 So that actually captured a lot of attention.

32:31 - Yeah. - And that goes viral.

32:32 - That is very smart.

32:33 - Yeah, so then using that little creativity

32:38 brought a lot of audience to know me

32:41 as a very fluent Malay speaker.

32:44 And from there on,

32:45 when people start knowing me

32:48 and I start to speak Malay and more and more and more

32:50 until I was discovered by TikTok Malaysia

32:52 and become their official creator, yeah.

32:55 So that's how the Malay content started off.

32:59 And by the way, this book is written in fully Malay as well,

33:02 because I've been very well known in the Malay market.

33:05 - Yeah. (laughs)

33:07 - So yeah.

33:08 - That is so amazing.

33:10 So what about like monetization?

33:13 Do you like monetize on these kind of platforms

33:16 aside from that 30 bucks per video on the YouTube?

33:20 - Oh, the 30 bucks-

33:20 - I mean, on the TikTok.

33:22 - The 30 bucks per video is a past history.

33:25 So it's no longer.

33:27 Well, TikTok has several monetization methods.

33:32 Number one, TikTok has became and evolved into e-commerce,

33:37 competing with Lazada, Shopee, or whatsoever it is.

33:42 In the US, probably competing with Amazon and all that.

33:45 So now you can watch entertainment,

33:49 you can get information from TikTok,

33:51 and at the same time, you can purchase stuff

33:53 because they actually open for business people

33:57 to sell on TikTok.

33:59 And then for people who are-

34:02 - Content creators.

34:02 - Content creators, and if they are not business people,

34:06 they can actually be an affiliate.

34:08 So they can be an affiliate for the sellers.

34:12 So you earn a commission out of every sales done

34:15 from the video or the live

34:17 that you actually promote a product.

34:21 Like this book is on TikTok shop as well.

34:23 So someone, if they promote this product-

34:26 - They get a cut.

34:27 - They get a cut, yeah.

34:28 So that is one.

34:30 Then later on, they introduce series,

34:32 which is you can actually post video for purchase.

34:37 I mean, purchase content.

34:41 So a lot of people like me that teach and give

34:45 tutorials and stuff like that in the manner of series,

34:50 we can actually sell those kind of thing.

34:52 It's very similar to Udemy.

34:53 - Wow, on TikTok.

34:55 - Yeah, yeah, yeah.

34:57 - That is amazing.

34:58 - So the series, it's one of the,

35:01 but I think now it's no longer available already.

35:04 They put it a stop for the time being.

35:06 You cannot create new series,

35:10 but the previous series that I did is still there.

35:13 - That is still there.

35:14 People can still-

35:15 - Yeah, people can still buy and view.

35:16 So, and other monetization method is of course,

35:20 your personal branding,

35:21 and you get chances to write books like this.

35:23 So that is something which is off the platform.

35:27 - I think YouTube, you will slowly monetize as well, right?

35:30 - I already monetize.

35:31 - Yeah, see, because with the like million

35:33 and all those things, which is good.

35:36 - Yeah, so I'm reaching the threshold already,

35:40 like a hundred, hundred US dollars,

35:43 but I mean, since I monetize.

35:45 So it's not a lot,

35:47 but well, there is some pocket money coming in.

35:49 - But it can go quite a lot.

35:53 - Yeah, so hopefully when some of my content goes viral again,

35:56 one of these days become Gangnam style, then that is-

35:58 - I have a friend who is also in the podcast.

36:03 He also went pretty viral pretty fast,

36:06 and there were months that he was making a few thousand-

36:11 - US dollars.

36:12 - Yeah, US dollars.

36:12 - Wow.

36:13 - Yeah, so actually it can be quite a lot.

36:15 Yeah, so yeah, hopefully we can work ourselves there.

36:19 - I will do my best to get on top of that.

36:22 - Yeah, so finally, I would like to provide

36:26 more value to you guys.

36:28 So what are the three words of wisdom

36:31 or sentences of wisdom that you have

36:33 for people who would like to become or do what you do?

36:37 - Three words only?

36:38 (laughing)

36:39 - Three sentences, like three key, you know,

36:43 words of wisdom, I would like to say.

36:44 - Cheapskate, give three, so you have to subscribe more.

36:47 - Yeah, subscribe for more.

36:49 - So if you want three words,

36:51 I would say consistency, persistence,

36:54 and also hard work.

36:58 - Whoa.

36:59 - Hard work.

37:00 - Yeah, yours is definitely hard work.

37:02 - Hard work, consistency, persistency.

37:04 Because I think as long as you don't give up,

37:09 like I could have give up YouTube many years back,

37:12 and I could have just give up this content creating thing.

37:15 - For good.

37:16 - Yeah, for good.

37:17 But it's just that I feel that why should I?

37:22 - Right.

37:22 - Why should I?

37:23 So maybe I slowed down, but I didn't give up.

37:28 So I keep finding opportunities.

37:31 So being in this world for the past 30 or years,

37:36 I think I've learned a very valuable lesson.

37:41 As long as you don't give up on one particular thing

37:43 that you truly believe in, you'll make it.

37:47 You'll make it one day, some or other.

37:51 If you don't make it, your next generation will make it.

37:53 I mean, this is something that has proven through history.

37:58 Right, like it may take generations

38:03 if your dream is like so huge,

38:06 like if you wanna change the world,

38:09 like going to the space is not something

38:11 that can happen in one generation, right?

38:13 But you are the one who have started it.

38:17 So that's something that I truly believe.

38:20 Back then, my attention span and my patient

38:24 was not that solid.

38:28 So that's why this YouTube journey also,

38:31 I do and then I put it aside, do put it aside,

38:34 do put it aside.

38:35 But it's not that I really, really decided that,

38:38 okay, I'm not gonna do this shit anymore.

38:41 Yet I still keep the account

38:43 and then keep on finding opportunity.

38:46 So that proven once again, that as long as you keep going

38:51 as a marathon, you will reach the end point

38:56 and the final destination, yeah.

38:59 - Wow, that is really, really inspiring.

39:05 Like definitely I will have to give credit to you

39:07 on the hard work part because you have worked so hard

39:12 and you have persisted for so long.

39:15 When I was looking at your YouTube, I'm like, wow.

39:18 - I'm 15 years, there's some video I hide,

39:20 you see some more?

39:21 Some video I hide, that one, the first,

39:24 one of the first few video,

39:25 I noticed the first video I upload was 2006.

39:27 2006, something like that.

39:29 So the one that is being seen is like three years video,

39:34 which is three years later.

39:36 - Three years later.

39:37 - Yeah, because I remember doing a lip sync music video

39:41 for my brother.

39:42 Yeah, so just shooting him and editing.

39:44 So he's just doing lip sync.

39:46 Yeah.

39:47 - I was doing a lot of like crazy things also.

39:49 So I used to teach martial arts and all those things.

39:52 So yeah, and there were like copyright

39:55 because when I was teaching,

39:56 there were like background music and all those things.

39:58 - I see, I see.

39:59 - So I had to like remove it.

40:00 - Cool.

40:02 - Yeah, wow.

40:04 Thank you so much for this session.

40:07 We have definitely learned a lot.

40:10 I hope you guys learn a lot as well, right?

40:12 And please, if you like this podcast,

40:16 our In The Spotlight,

40:19 please do consider subscribing,

40:21 especially to both of us, okay?

40:24 - Check out my YouTube channel.

40:24 - Because I'll be in his YouTube channel as well.

40:27 - If you wanna know how I actually grew my channel

40:29 from 8,000 to 16,000, it's just like one month plus.

40:33 - Yeah, one month plus, that's crazy.

40:35 - I use Reels a lot.

40:36 - I use Reels a lot, yeah.

40:38 - The shots.

40:39 - Ah, yeah, yeah, yeah, shots, shots,

40:40 in YouTube it's shots.

40:41 - We always get confused about that.

40:43 So yeah, once again, thank you very much.

40:47 - See you guys.

From Perfection To Authentic - Crafting Compelling Connections Ft Kionz C

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