Welcome to a world where AI SEO hijackers plot to seize your web traffic and customers, unauthorized cloning becomes a chilling reality, and massive AI model failures lead to unexpected domino effects. Brace yourself for a glimpse into a new reality as AI continues to dominate. Today, bestselling author Ben Angel explores seven powerful AI trends that aren't just making waves, they're flipping the boat entirely.
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00:00 This is so messed up.
00:01 This is an AI powered digital chatbot clone of me
00:04 that a company made without my permission.
00:07 - Welcome to Beyond Unstoppable,
00:08 the podcast that explores the intersection
00:10 of biology, psychology, and technology.
00:14 Here is your host, Ben Angel.
00:16 - Today's a special day.
00:17 Last week, I released my eighth book
00:19 called "The Wolf Is at the Door,
00:21 How to Survive and Thrive in an AI Driven World."
00:23 It's already received praise
00:25 from marketing maverick, Amy Porterfield,
00:27 and Facebook queen, Murray Smith, to name a few.
00:30 So to celebrate, I thought I'd do something special
00:32 in this episode and share with you
00:34 the top seven AI trends for 2024
00:37 that may just leave you speechless,
00:39 but will ensure that you stay ahead of the pack.
00:42 And as a special gift,
00:43 when you visit thewolfofai.co now,
00:46 you'll get a free AI success kit,
00:48 including a free guide
00:50 on the seven step chat GPT prompt formula,
00:53 plus a free chapter from "The Wolf Is at the Door"
00:56 to help you get started.
00:57 Visit thewolfofai.co now.
01:00 Now, let's dive into the show.
01:02 Today, we're diving into the top seven
01:07 earth-shattering AI trends
01:08 poised to shake up your reality in 2024.
01:12 The first trend impacts all of us,
01:14 while the seventh is the most important of all of them.
01:17 But first, number one,
01:20 expect customers and employers
01:22 to clone you without your consent.
01:24 Recently, OpenAI released what are called GPTs,
01:28 which is a way for anyone
01:29 to create a personalized version of chat GPT
01:33 to be more helpful.
01:34 And it's incredible when you clone yourself
01:36 to help with your work.
01:38 However, it's making it easier
01:39 to clone a person's knowledge,
01:42 decision-making, and personality without their consent.
01:45 Take Google, for example.
01:47 Reportedly, the giant is looking to reassign
01:50 or let go of 30,000 workers
01:52 in the ad sales units whose jobs were automated
01:55 by Google's new AI-based ad tools.
01:59 The question is, did Google train its AI
02:01 on their staff's work before laying them off?
02:04 And was permission given or even needed?
02:07 Well, we don't know for sure.
02:08 What we do know is that there is financial incentive
02:11 for employers to clone employees to reduce headcount.
02:15 This is gonna force us to ask,
02:17 who owns your own digital identity?
02:20 A question futurist Sinead Bevel is asking.
02:24 - This is so messed up.
02:25 This is an AI-powered digital chatbot clone of me
02:28 that a company made without my permission.
02:31 - Highlighting the issue,
02:32 if someone clones your likeness and your knowledge base,
02:35 then profits off of it,
02:36 it undermines your ability to generate income.
02:40 She makes a clear case
02:41 for each of us owning our own digital identities
02:45 while reserving the right to sell that to others.
02:48 And it is possible.
02:50 Alt Inc, a tech company in Japan,
02:52 became the world's first company
02:54 to pay salaries to employees' AI clones.
02:57 I suspect that this year
02:59 is the year that the general public realizes
03:02 that copyright protection can also protect their jobs
03:06 and businesses from becoming obsolete.
03:09 The question is,
03:10 would anyone wanna pay for your AI clone?
03:13 Which brings us to number two.
03:15 Content is now disposable
03:17 and it will become harder to compete.
03:19 For example, ExcelJet, an acclaimed hub for Excel tips,
03:23 was targeted in an AI SEO heist.
03:26 Content strategist Jake Ward admitted
03:28 stealing 3.6 million visitors from his competitor
03:32 by using a specific AI tool
03:34 that I list in the document that I'm about to give you.
03:37 He used it to replicate ExcelJet's best content
03:41 after feeding 1,800 URLs into it
03:44 and diverting millions of website visitors.
03:47 Businesses that rely on organic traffic
03:49 must ramp up their efforts
03:51 to compete for Google's organic search results
03:54 to derive an income and pay salaries.
03:56 While Jake was actually caught out
03:59 and Google penalized him,
04:01 it doesn't mean others aren't going to try
04:03 targeting your website or your business.
04:05 Companies must assess their content strategy now
04:09 to prepare for a flood of AI-generated content online.
04:12 Which brings us to number three.
04:15 There is some good news,
04:17 especially for consumers.
04:19 AI will drive down the prices of services.
04:22 We'll start to see a move toward consulting AI clones
04:26 for legal services, marketing strategies, and more,
04:29 based on key influencers and service providers
04:32 that have been cloned.
04:33 However, this is going to force individuals
04:36 to be more careful with what they share online
04:40 so as not to undercut the services they sell themselves.
04:44 Businesses will have to rethink their entire models
04:47 and perform a SWOT analysis
04:50 to ensure they don't get supplanted by AI tools
04:53 in the coming year,
04:54 including by customers cloning their expertise.
04:57 Number four.
04:58 This is where we enter the find out stage of (beep) around.
05:02 AI to most in the past year
05:04 has been a bright, shiny new toy.
05:06 Something that can help us write emails, articles,
05:09 and draw up contracts.
05:10 While most are completely unaware
05:13 that they're actively training AI to replace themselves
05:16 without any legal protection to fall back on.
05:19 The New York Times lawsuit against OpenAI and Microsoft,
05:22 in which they've sued for copyright infringement
05:25 over unauthorized use of its published work to train AI,
05:29 is about to open up a can of worms
05:32 and potentially help to establish regulations
05:35 that protect all of us.
05:37 While mid-journey, the image generator
05:40 has been accused of data laundering
05:42 by users after it started spitting out
05:44 copyrighted images from Marvel.
05:47 As reported by The Wire,
05:49 lawmakers last week from both sides of the aisle
05:52 agreed that companies should pay media outlets
05:55 for using their work in AI projects.
05:57 The question is, will users of OpenAI and mid-journey
06:01 be paid based on the interactions
06:04 they're having with AI models
06:06 and the training that they're inadvertently doing themselves?
06:09 Companies like Disney will need to make a choice
06:12 about cutting deals with AI companies
06:15 or protecting their rights.
06:17 I expect this to flow down to individual employee rights
06:20 later in this year as the layoffs continue to grow.
06:23 Which brings us to number five.
06:26 This year, we'll see even more layoffs due to AI.
06:29 As reported by CNN, Duolingo, a virtual language tutor,
06:34 laid off approximately 10% of its contract workers
06:38 to make way for AI-related changes.
06:41 According to Resume Builder, 40% of companies
06:44 plan to replace employees with AI in 2024,
06:48 while 96% of companies are looking for workers
06:52 with AI skills.
06:53 But just like Google, how long before these skilled workers
06:57 get replaced with the AI
07:00 that they're integrating into these companies?
07:03 Number six, the quality of outputs from generated AI
07:06 may begin to decline.
07:09 Last year, users and researchers confirmed
07:11 that the quality of outputs degraded.
07:14 While OpenAI acknowledged this issue, they didn't know why.
07:18 But there could be one potential reason.
07:20 AI trained on AI-generated data makes AI go crazy.
07:25 Scientists at Rice and Stanford University
07:27 found that feeding AI-generated content to AI models
07:31 seems to cause their output quality to erode.
07:34 As the internet becomes overrun with AI content,
07:37 this problem will accelerate.
07:39 And AI companies will have to adjust their approach
07:42 to training their models
07:43 and legally acquiring copyright data.
07:46 Number seven, and this one is critical.
07:49 While I could discuss all of the developments in robotics,
07:52 this is even more important.
07:54 Parents and children alike are gonna start asking
07:57 what career opportunities there will be in our future.
08:01 Right now, we have students studying for careers
08:03 that will be obsolete by the time they've graduated,
08:06 alongside businesses that offer products or services
08:10 that will be supplanted by AI models in the coming years.
08:14 Right now is the time to look at upskilling,
08:17 getting up to date on the latest developments,
08:19 and developing skills that can be used
08:22 across a variety of industries.
08:24 Diversification is gonna be key moving forward.
08:27 Stop looking at what is occurring right now today
08:31 and consider the skills you, your kids,
08:34 and your business needs within the next five years
08:37 so you know how to adapt or what to pivot to.
08:40 Download the free chapter from my new book now
08:43 and sign up for the top AI tools
08:45 that will shape 2024 in great and unexpectedly bad ways.
08:50 Hit the link, the clock is ticking.
08:52 [MUSIC]