In efforts to bolster the visibility and impact of Malaysia’s global trade engagements, the Malaysia External Trade Development Corp (Matrade) and Star Media Group (SMG) have inked a memorandum of understanding (MoU), combining expertise and resources from both entities.
Read more at https://tinyurl.com/3dkewm4z
WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline
Read more at https://tinyurl.com/3dkewm4z
WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline
Category
🗞
NewsTranscript
00:00 To bolster Malaysia's global trade presence, Malaysia External Trade Development Corp.
00:08 or MAW Trade and Star Media Group or SMG on Tuesday signed a memorandum of understanding
00:14 pooling their expertise and resources.
00:16 This first-time strategic partnership between the two entities seeks to boost
00:21 MAW Trade's initiatives and media value,
00:24 offering new opportunities and coverage for Malaysian delegates on trade promotion trips.
00:29 And indeed with this kind of cooperation, much more ahead of our initiative
00:36 and all our programmes, we hope it can be amplified.
00:39 There's so many things that have been done by MAW Trade.
00:42 Alhamdulillah this year is the third consecutive year that we have surpassed $1 trillion.
00:46 So Alhamdulillah we have achieved 1.426, but I'm ambitious, I want to go beyond.
00:52 So with this MOU I hope that a new history will be recorded.
00:59 I think obviously in any delegates, all the delegates are hoping for exposure and publicity.
01:08 And Star Media Group is being one of the media house that has reached for more than 50 years
01:14 and we have our multiple platforms to reach out.
01:17 In total today I think we have 24 million subscribers, digital, print, radio, everything.
01:26 So I think that definitely will provide a very good and stable platform to reach out to a wider group
01:35 and also not forgetting that amongst our subscribers there are also quite a number of foreign media and so forth.
01:42 So I think with that we definitely can enhance the media value and the, what we call, the exposure for the delegates.
01:51 The collaboration establishes SMG as MAW Trade's official media partner,
01:57 encompassing a diverse range of initiatives including mission trips, trade fairs and large-scale projects.
02:04 The cooperation exemplifies the long-standing relationship between both entities
02:09 with MAW Trade supporting SMG's initiatives,
02:12 including the Star Outstanding Business Awards and the Export Excellence Awards.
02:18 [ Silence ]