As artificial intelligence develops, experts are assessing how the emerging technology is shaping attitudes. Digital wellbeing expert Carla Wilshire says research findings suggest AI is creating a gendered rift in the digital world.
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00:00 The digital worlds in which young girls live in, you know, are very visual based.
00:07 It's very much, you know, TikTok, it's Insta, it's Snapchat.
00:12 Whereas the digital worlds in which young boys inhabit is very much, you know, a very
00:17 different kind of digital world.
00:19 It's YouTube and it's gaming.
00:21 And so to some extent that combined with the fact that we've got AI coming down the pipeline,
00:26 which will again really change the way in which our society interacts with each other,
00:32 particularly in terms of the way in which AI has the potential to reinforce a lot of
00:37 gender biases, but also the impact it's going to have on the workforce, which is also going
00:41 to be a gendered impact.
00:43 And this is again, how is AI training?
00:46 If you can imagine young people are spending so much time socialising in the digital realm,
00:53 how is it training young minds to think differently?
00:56 And one of our findings was that, you know, one of my findings was very much that young
01:00 boys were more than twice as likely to do micro investing, to buy NFTs, to follow cryptocurrencies.
01:09 And a lot of young boys, it's really about bragging around those particular gains and
01:16 financial investment gains.
01:18 Whereas for young girls, they're twice as likely to follow a brand.
01:22 And a lot of it is unboxing and demonstrating how a particular product looks on them.
01:27 And so it's training consumption.
01:28 So we're reinforcing these patterns around consumption for girls and investment for boys.
01:33 And how does that play out over the next 20 years?
01:35 And that's, that's to me, one of the scary propositions of the way in which technology
01:39 is going to impact our society over the coming decades.
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