• 11 months ago
Interview with Kitty Ross curator at Abbey House Museum, Leeds about their new exhibition on Yorkshire Sweets called the Power of Persuasion. this showcases advertising on sweets such as Aero, Cadbury, Victory V's, Pontefract Cakes, Allsorts, and many more.
Transcript
00:00 I'm Kitty Ross, I'm the curator of Leeds History for Leeds Museums and Galleries
00:03 here at Abbey House Museum and this is our new exhibition called The Power of Persuasion which
00:08 opens on Saturday the 20th of January and runs until the end of December 2024 and it's looking
00:15 at the power of brands and advertising particularly from the 19th century into the sort of mid-20th
00:21 century and this case looks at the things that we're probably most familiar with and have most
00:28 memories about which is the sort of branding for sweets and things given that everybody particularly
00:32 as a child is really attracted to sweet sugary things and Yorkshire seem to have produced a
00:38 really good number of companies that produced iconic sweets such as Sheffield's Bassett's
00:44 produced licorice all sorts and we've got Ranfries of York, Thorns who were a really important
00:51 chocolate and toffee manufacturer actually based in Leeds, Nuttall's, Minto's made in Doncaster,
00:57 Mattock's Toffee here in Sobeybridge and etc etc and obviously with the Licorice Triangle
01:04 in West Yorkshire as well we've got Pontefract Cakes and Licorice Wafers from Hillebys so
01:11 plenty of local things for people to remember. We've also got other well-known brands such as
01:18 Cadbury's based in West Midlands which are obviously, Round Trace and Cadbury's are still
01:23 very much brand names even if they're not made in the same places that they used to be.

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