Let's pull back the curtain on a tour for the ages/eras. Welcome to MsMojo, and today we’re counting down our picks for the most surprising details that have been reported about Taylor Swift’s iconic tour.
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00:00 Welcome to the Heiress Tour!
00:02 Welcome to Ms. Mojo, and today we're counting down our picks for the most surprising details that have been reported about Taylor Swift's iconic Heiress Tour.
00:11 Number 10, Janitor Cart.
00:24 In case you hadn't heard, Taylor Swift can draw in a pretty massive crowd at her concerts. While the horde of Swifties eagerly await the start of the show,
00:32 there's often one little issue. How to get the star backstage without being seen, or worse, ambushed.
00:39 Luckily, her team devised a clever and sanitary method to get her to the stage.
00:50 Eagle-eyed fans theorized early on in the tour that Swift was traveling backstage via janitor cart.
00:55 As wild as it sounds, it was in fact proven to be true when one concertgoer caught Swift emerging from the cart one night before the set.
01:07 Call it what you want, but we think this strategy is pretty iconic.
01:11 Number 9, An Enchanted Ballgown.
01:18 Ms. Swift is known for her ability to dress for revenge.
01:21 And her Heiress Tour wardrobe was no exception.
01:32 Her midnight's bodysuit featured 5,300 hand-embroidered crystals and beads,
01:37 while the custom Atelier Versace bodysuit embodied the sunset aesthetic of the Lover album.
01:42 We have to give a shout-out to the blue gown Swift debuted on the night she announced 1989 Taylor's version,
01:48 but it's the custom Zuher Marat couture gown the pop star wore during her Speak Now set that was an instant classic.
01:54 The romantic pink dress sports over 54 yards of tulle and is adorned with sequins, in typical Swift style.
02:01 It's the perfect fit for the bewitching fairy tale number it accompanies on the tour.
02:06 All I can say is it was enchanting to meet you.
02:13 Number 8, Friendship Bracelets.
02:15 This is Taylor Swift here with an educational instructional video on how to put on my bracelet.
02:20 Remember the good old days of making friendship bracelets?
02:23 The Heiress Tour brought this nostalgic craft back in early 2023, and since then it's become a massive trend.
02:30 You and your friends, these are the relationships that really matter, these are going to be what last.
02:34 So the fans have kind of gravitated towards making bracelets?
02:38 Yes!
02:39 We're going to, you wear them and then you can trade them.
02:42 Fans were inspired to adopt the jewelry making into their concert outfit preparation
02:46 after Swift released her 2022 track "You're On Your Own Kid," which referenced the activity.
02:51 Make the friendship brace, let's take the moment and taste it, you've got no reason to be afraid.
02:59 Since then, jewelry making kits have been flying off the shelves.
03:03 Popular craft chain Michaels reported a 40% sales increase since April 2023
03:08 and a 300% sales lift in tour locations.
03:12 About how many did you make?
03:13 65.
03:15 Bracelet making is not only a fun way to get excited about the tour,
03:18 but also a way for Swifties to connect as trading creations has become popular at the shows.
03:24 It felt like I was healing my inner child by doing it honestly,
03:27 like it was so therapeutic to do it and just fun to like feel like a kid again.
03:32 Number 7. Stage Dive.
03:34 Taylor Swift is a master at many things.
03:37 But if I told you I'm a mastermind, and now you're mine.
03:44 But one thing we did not expect her to add to her growing resume was diving.
03:48 Sure enough, when it came time to pull out a few tricks for the heirs tour,
03:51 Swift added a shocking stage dive.
03:54 The disappearing act comes between her acoustic set and the final era, "Midnights."
03:58 Swift seemingly swims underneath the stage and emerges on the opposite end in a new outfit.
04:03 Okay, so maybe she doesn't actually swim.
04:06 Instead, it seems that she jumps onto an airbag beneath the stage,
04:10 where she's then transported without the use of fins.
04:13 Still, it's incredibly impressive and stands as a great way to introduce her newest era.
04:18 It was so nice throwing big parties,
04:21 jumping to the pool from the balcony.
04:23 Number 6. Fearless Guitar.
04:26 Glitter and Taylor Swift pretty much go hand in hand.
04:29 I like glitter and sparkly dresses, but I'm not going to talk about that.
04:35 Longtime fans will remember that the Fearless era was particularly known for its sparkle,
04:39 which bedazzled everything from dresses to makeup and even instruments.
04:44 So we wouldn't expect anything less than a rhinestone guitar
04:47 to accompany the Fearless set on the heirs tour.
04:49 [Music]
04:56 The guitar is highly reminiscent of Swift's original sparkle guitar,
04:59 which featured Swarovski crystals and was often used during the Fearless era.
05:03 [Music]
05:12 What some fans may not know is that the guitar used on the heirs tour is made extra special
05:17 by the fact that both Swift's parents superglued each and every rhinestone by hand.
05:22 And in typical Swift fashion, there's a number 13 for good measure.
05:26 Number 5. Bonuses.
05:28 For a tour as big as the heirs tour,
05:30 it's no surprise that thousands of employees take part in making sure that everything goes perfectly along the way.
05:36 From setting up the stage to dancing on top of it,
05:38 these employees are integral in making each night special for concert goers.
05:43 Their efforts have not gone unnoticed, particularly by Swift,
05:46 who gifted team members a Christmas in July bonus during that month in 2023.
05:50 I'm Santa Claus.
05:52 According to sources, the singer doled out $55 million in bonuses,
05:57 which included $100,000 checks to drivers, along with personalized messages from Swift.
06:03 Father was the one that actually presented the checks to our drivers,
06:08 and he presented handwritten letters from Taylor.
06:12 It's incredible that they would take that time.
06:14 All thanks to these incredible workers,
06:16 the magic of the tour has been felt across the US and in many parts of the world.
06:21 We're about to go on a little adventure together.
06:23 Number 4. Ticket sale mayhem.
06:26 They're left out.
06:27 No.
06:28 They didn't get chosen. That's how life works.
06:30 Picture this.
06:31 Over 3.5 million Swifties pre-register to buy tickets online for the heirs tour.
06:36 What could go wrong, right?
06:38 As it turns out, a lot.
06:40 In November 2022, Ticketmaster opened up the pre-sale for the highly anticipated tour,
06:45 and more than 2 million users purchased tickets, the most ever in 24 hours.
06:50 You had people who were really expecting,
06:52 some of these people actually got a code,
06:54 expecting to get on today and buy tickets, and they couldn't.
06:57 The unprecedented demand resulted in extensive waits, ticket shortages, and many disappointed fans.
07:03 Since the fiasco, many have pointed out the shortfalls of the company,
07:06 particularly their monopoly over ticket sales in the US.
07:09 To a lot of people, this looks very much like a vertical monopoly.
07:16 Internationally, things weren't much better.
07:19 Brazilian lawmakers plan to implement a bill dubbed the Taylor Swift Law to combat ticket scalping.
07:24 From the very start, it was obvious that the heirs tour was unlike any other.
07:28 Number 3. Earthquake.
07:34 I've heard people who are in the upper levels could see it moving.
07:38 We really knew nobody around us, and yet it kind of felt like we were all meant to be there together.
07:43 Did you feel the Earth move? Oh, it was probably just a Taylor Swift concert.
07:47 That's what residents experienced when the heirs tour landed at Seattle's Lumen Field for two shows in July.
07:53 Seismologists reported that the seismic activity caused by all the dancing was equal to a 2.3 magnitude earthquake.
08:00 This isn't the first time this has happened in the Emerald City.
08:03 In 2011, a 2.0 magnitude beast quake occurred after Marshawn Lynch's famous touchdown.
08:09 This was much bigger than the beast quake in terms of raw amplitude of shaking,
08:15 and it went on for a whole lot longer. Of course, the beast quake was a moment in time.
08:19 But thus far, the Swifties really have the Seahawks fans beat.
08:24 If you were wondering which songs really get fans grooving,
08:27 scientists were able to determine that "Bad Blood" and "You Belong With Me" produced the most powerful activity.
08:32 We have to agree that the Swifties certainly have good taste.
08:35 When Swift announced she was taking her heirs on the road in 2023, it was anticipated to be a major international event.
08:59 After the cancellation of her 2020 Loverfest tour due to the global pandemic,
09:04 coupled with her unparalleled success since then,
09:07 millions were ready to finally sing along to their favorite songs in concert.
09:11 But how much has the tour actually made?
09:13 Turns out, enough to make it the highest-grossing tour of all time by a woman as of fall 2023.
09:19 Swift is projected to cross the $1 billion threshold with the tour,
09:22 which is also set to become the highest-grossing tour ever and surpass Elton John's record.
09:27 If the domestic leg of the tour is any indication, we'd say Swift is on her way to hitting yet another achievement.
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09:57 Number 1. Breaking Records
09:59 Taylor Swift is officially in her record-breaking era.
10:08 A tour as successful as Swift's is bound to cause a major shift in the industry,
10:12 but the impact of the era's tour has been colossal.
10:15 On opening night, Swift reportedly claimed Madonna's 36-year-old record for the most attended female concert in American history.
10:23 More than 69,000 loyal fans filled State Farm Stadium to see the now-legendary tour commence.
10:29 Fans have consistently tried to break records throughout the tour, including the longest-standing ovation.
10:34 In Los Angeles, Swift was honored by eight whole minutes of applause after "Champagne Problems."
10:51 Meanwhile, the concert film has broken records in and of itself.
10:54 Even over 17 years into her career, Swift continues to raise the bar and achieve incredible success.
11:00 Which of these behind-the-scenes facts made you wish you had tickets to the era's tour?
11:11 Let us know in the comments.
11:13 "I've never had a fraction of the amount of fun I had on the era's tour before ever."
11:20 Do you agree with our picks?
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11:31 Thanks for watching!
11:36 (music fades)
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