Seeds adalah aplikasi investasi yang menggabungkan layanan perdagangan virtual, gamifikasi, dan edukasi. Seeds Finance bertekad untuk menjadi salah satu startup yang turut serta meningkatkan kualitas investor dengan membuat landasan edukasi yang kokoh melalui konsep social investing.
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TVTranscript
00:00 Thank you, Mr. Minster, for joining us in CREATE UP.
00:02 Also, joining me, Prasetya Wibowo.
00:06 Yes, Prisha.
00:07 Today, we will talk about startup, of course.
00:11 About gaming, while investing through startups.
00:14 Already connected through video conference,
00:16 there is Mr. Willy Tan, CEO of Seeds Finance.
00:20 Hello, Mr. Willy.
00:22 Hello, how are you all? Good morning.
00:26 Good morning. Okay.
00:27 Can you share what Seeds Finance is?
00:31 Yes, so Seeds is a platform
00:35 to learn about investment,
00:39 but also while you can also play
00:43 about the world of investment.
00:46 So, it means making something easier and easier
00:50 for you to adapt
00:54 or understand investment more easily.
00:59 Okay. But so far, if you look at it,
01:01 how is it related to the literacy of the community so far?
01:04 Yes, if you look at it from now,
01:07 maybe from OJ data,
01:10 the penetration for retail investing
01:13 is still low.
01:15 Maybe if I'm not mistaken, it's still below 5%.
01:18 Even for the stock itself.
01:21 If you look at crypto,
01:24 it's already 7-8% in Indonesia right now.
01:29 And it's still relatively low
01:32 compared to other countries
01:34 like Europe, America,
01:37 which is already above 50%.
01:39 And it still requires a lot of effort
01:43 and it's amazing to build financial literacy
01:47 from a lot of victims who are also affected by investment.
01:53 So, what do you think, what steps need to be taken
01:56 to accelerate the increase in the literacy index of investment in Indonesia?
02:00 Especially from Seeds.
02:02 Yes, so one of them is
02:04 right, right. So there are many barriers.
02:08 Many barriers, why the community
02:11 is still not yet, in terms of lack of investment.
02:14 Because there are many things.
02:18 Because one of them is
02:20 the mindset at first, right?
02:23 A mindset that maybe you still
02:26 have a negative perception.
02:29 And that hinders
02:32 to increase the literacy index.
02:36 So maybe if I give an example from India,
02:39 if India, why are people already lacking investment?
02:42 People already understand what is stock investment.
02:45 Even parents have suggested their children
02:50 to start investing since they are still in college and so on.
02:54 That's because maybe there is also support from the government.
02:57 So support from the government that helps
03:00 so that the growth of this investment literacy index
03:04 is increasing.
03:06 So it really has to be cohesive.
03:08 It can't just be done by one party
03:11 or one of the stakeholders.
03:13 But there must be support from the government.
03:16 And there is also one of the catalysts like us,
03:19 startups in Indonesia that help to increase the literacy index.
03:24 So what about the steps from Seeds Finance?
03:28 If we talk about contributions to increase the literacy index,
03:32 investment in the community so far?
03:35 Right, right.
03:36 So actually why we are unique in the first place is because
03:41 we provide something that is frictionless.
03:44 So frictionless means you can learn investment without having to do KYC,
03:49 without having to deposit money, without having to create an RDN account.
03:52 But you can learn simulation.
03:54 Maybe if you've heard of it, it's like a Green Tourism movie.
03:58 So if you want to learn the real driving,
04:05 you go to the simulation first.
04:07 So learn to simulate first, understand what the upside down is
04:12 when you invest.
04:14 That's our step to provide something that is frictionless and seamless too.
04:19 So that you don't want to...
04:21 Many people complain too, why it has to be complicated.
04:24 We have to verify the KTP first, we have to deposit money.
04:29 So I'm lazy to learn and so on.
04:31 And on average, Indonesians also tend to be consumptive.
04:35 So consumptive is they don't put aside money for saving or investment.
04:41 So the idea is we want to provide a product that is easier to be deposited first
04:47 as a community and people can learn first.
04:50 How about the explanation of the gaming concept
04:53 that is in the investment carried out by SIDS Finance?
04:57 Right, so the concept is friends here can learn
05:02 to create their own portfolio in a virtual simulation.
05:08 And it doesn't need to be deposited.
05:11 Friends also don't need to provide confidential data
05:15 because friends can only play, but they can play with friends.
05:18 So having fun too at the same time.
05:21 And in the SIDS community, we also have experts.
05:25 Expert in stock, investment experts who understand the world of things.
05:32 People can also subscribe to learn.
05:35 Something like that.
05:36 So what is the target?
05:38 And how is the response from the community or users of SIDS Finance?
05:42 We will discuss it in the next segment.
05:44 That's right. We will be back in a moment.
05:47 Thank you for being with us.
05:49 Our discussion this time is with the CEO of SIDS Finance, Mr. Willy.
05:53 SIDS Finance is really about investing, trading, but also games.
05:58 So we tried it, but we didn't understand and got stuck.
06:03 It's better to try it first in the game.
06:06 Right.
06:09 Okay. So who is the target?
06:12 So the target for us is actually young friends.
06:20 So the target is indeed JNC and millennials.
06:23 Even if you can see it in our application,
06:26 many friends who follow our play tournament, our game,
06:33 there are also still high school students, high school students.
06:38 So indeed, and high school students or high school students now
06:43 like to interact with other friends.
06:46 So like we have a social media feature too,
06:48 where friends can post, comment, like, join forum discussion, etc.
06:56 So this is an active investment simulation, right?
07:00 That's right.
07:01 Talking about the content, what kind of investment can be simulated?
07:05 Such as stocks, bonds, real estate, etc.
07:08 Is everything there or what?
07:11 That's right. So we try to cover it as an agnostic asset.
07:16 So agnostic assets are friends who can learn
07:20 variations of assets that we offer in the application.
07:24 Maybe for local Indonesian stocks, of course.
07:27 And we also offer various types of crypto assets.
07:32 Friends can know what crypto is trending now.
07:35 And we also have virtual simulation for US stocks too.
07:44 We also have forex, oil, gold, etc.
07:49 So in the future, for bonds and mutual funds,
07:54 we will also onboard on the platform.
07:57 So that friends can have an all-in-one perspective
08:01 learning about investment in our app.
08:04 And seamless.
08:05 Meaning like given funds, then simulated, invested,
08:09 lucky or not.
08:11 I'm curious, how many active users are there so far?
08:17 Yes, so now we have reached 20,000 active users per month.
08:25 And we will also recruit some famous universities in Indonesia
08:31 to be part of us as well.
08:34 Because we also want to help, especially business schools,
08:38 business schools in Indonesia who want to provide simulations
08:44 for their students,
08:48 for their students to be able to learn earlier
08:53 without having to risk their own money.
08:56 Okay, so maybe it can also be explained to the business model reviewers,
09:00 finally from the finance side, what is it like?
09:02 Of course, companies also want to have a say
09:04 in the applications offered to the community.
09:08 That's right. So actually we have two kinds.
09:13 So to play our own game, we have free games.
09:19 People can play for free. There are also those who pay for the game.
09:23 That's one of our business models.
09:26 And second, for our own game, we can get sponsors.
09:32 So for example, we want to make a game about Indonesian stocks
09:37 specifically for LQ45.
09:39 So what can be challenged to play this game is only LQ45 stocks.
09:45 No other. We can design it in the game.
09:49 And we can invite some sponsors,
09:51 for example, some famous securities in Indonesia
09:55 can sponsor our games on the platform.
09:59 And we also get revenue.
10:01 Okay.
10:02 As we mentioned earlier, the investment literacy in Indonesia
10:06 still needs to be improved compared to other countries.
10:11 What are the challenges faced by SIDS Finance?
10:17 So the challenge is to remove that perception.
10:24 So sometimes, if there is no full support from the government,
10:32 maybe the concept of investment is still more negative than positive.
10:39 So if we can unite as one,
10:44 where this is a good thing for the future,
10:48 through several stakeholders,
10:51 we can improve the financial literacy index for the future.
10:57 Okay. What is the target from SIDS Finance in the future?
11:00 If this can be a guide for people who want to know about investment,
11:06 so we can learn the simulation in SIDS Finance.
11:10 So actually, our target is very simple.
11:14 We want to be a playground.
11:16 So we want to be a training ground, prep ground, preparation ground
11:20 where users, especially millennials and GNCEs,
11:26 can start early.
11:28 So just start early without being afraid,
11:31 without being, what is it called,
11:34 without being afraid and without being complicated.
11:37 Because people nowadays don't like to be complicated.
11:40 They like it instant, fast, don't want something that's too complicated.
11:44 So we want to be a preparation ground
11:46 and prepare all these younger generations
11:50 to be a real investor in the future
11:53 with all the knowledge that they need to have.
11:55 Okay, so it can be a playground,
11:59 a main platform to get to know more about various investment instruments in the water.
12:04 Is there a possibility of working with Bursa FI Indonesia or others?
12:10 That's right. We are also exploring several collaborations,
12:15 one of them is with Bursa FI Indonesia.
12:18 Yesterday, we were talking with Universitas Indonesia.
12:22 So that's one of the future channels
12:26 where we can help to give enlightenment
12:32 or knowledge to the people
12:35 about good things in reinvestment.
12:39 That's it.
12:41 Wow, so it can be one of the applications that is used by many capital market investors
12:46 or other investments.
12:49 Okay, for investors or investors who are interested in investing,
12:57 especially in the water, but are afraid,
12:59 you can try Seeds Finance, Mr. Willy.
13:02 That's right.
13:04 Thank you, Mr. Willy.
13:05 It's a pity that we can't meet again.
13:07 Hopefully, we can work together to improve literacy and investment in Indonesia.
13:13 See you again.
13:14 Keep on being successful, Mr. Willy.
13:16 Thank you.
13:18 And Mr. Mirsa, before we end,
13:20 we will see an update from the joint stock index.
13:23 It's 9.29 PM,
13:25 where IHSG was moving in a positive direction.
13:28 Mr. Mirsa tried 6,800,
13:31 but now Mr. Mirsa, IHSG is strengthening 0.31%,
13:36 but it's a bit down.
13:38 At 6,772, it's down 21 points.
13:41 And the dollar is strengthened significantly,
13:44 0.5% at 15,766.
13:49 The top gainers are MPRO,
13:53 which strengthened 15%,
13:55 BBKP, 10, 9%,
13:58 SGER, PTPP, GTBO, META, ADI, and Jasa Marga.
14:03 The construction is back to normal,
14:06 while the top losers are CARE, MRAT,
14:09 and some other stocks, Mr. Mirsa,
14:12 you can see through RTI data,
14:15 and of course, this will continue to change, Mr. Mirsa,
14:18 every time until the closing of the trading session 1.
14:22 Mr. Mirsa, we have accompanied you in Power Breakfast for 90 minutes.
14:30 That's right, all the discussions today can be a reference and source of information for you.
14:34 Keep updating your information only on IDA Action Layer,
14:37 Trustworthy and Comprehensive Investment Reference.
14:40 I'm Prisa Sombodatu.
14:41 And I'm Prasetyo Ibo.
14:43 See you!
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