Pendapatan iklan di platform media sosial X tercatat turun 60% secara tahunan di Agustus 2023. Penurunan tersebut kian menegaskan tren penurunan pendapatan iklan sejak media sosial yang dahulu bernama Twitter ini diakuisisi oleh Elon Musk.
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00:00 Thank you for watching and stay tuned with us at Market Highlights.
00:03 Ad revenue on social media platform X fell by 60% in August 2023.
00:10 The decline is a sign of the decline in ad revenue since social media, formerly known as Twitter, was acquired by Elon Musk.
00:18 Ad analysis company Gateline, which tracks ad revenue from major advertising agencies, said
00:26 Ad revenue on social media platform X in August 2023 fell by 60% compared to August last year.
00:33 However, the X party refused to comment on this matter.
00:37 But the decline seems to emphasize the decline in ad revenue, which averaged 55% annually every month.
00:46 The decline has been since X, formerly known as Twitter, was acquired by Elon Musk.
00:53 Musk previously admitted that the platform experienced an ad revenue decline
00:57 and blamed activists for pressure on the ad.
01:00 Meanwhile last month he accused the anti-slander group as the main cause of the decline in ad revenue in the United States by 60%.
01:08 The biggest decline in ad revenue since acquisition occurred in December 2022,
01:14 where in the month the ad revenue fell by 78% annually.
01:19 Musk changed the name of Twitter to X in July as part of his plan to change the company into an existing application
01:26 which offers various services other than social media.
01:30 The development of social media X was also done by Musk,
01:33 by building payment features and increasing the number of video content on the X platform.
01:37 Various sources for IDX channel.
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