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SportsTranscript
00:00 Sports Professor Rick Harwin, 7143 trillion dollar business of sports with your sports news minute.
00:05 Talk about NIL, we talk about the value of programs and the NIL process,
00:10 especially in men's football and men's basketball.
00:14 But how about women's sports? Very important.
00:16 LSU leads the way with three top earners as far as NIL is concerned.
00:21 A gymnast Olivia Dunn at a number that's over 3.2 million.
00:26 Angel Reese and Flo J. Johnson are on the bottom of the list in the top 20,
00:31 though at 1.7 and 1.1 million respectively.
00:34 And the deal is that the LSU program promotes not only these athletes,
00:40 but financial literacy, how to dress for success,
00:43 how to generate corporate sponsorship, how to make a sales pitch,
00:47 all of this important and embraced by the school. Years ago,
00:51 schools would run away from NIL opportunities.
00:54 Now schools like LSU warmly embrace them for the benefit of all students, men and women.