Mexicans parade on horseback to celebrate Charro Day

Dressed in colourful, traditional costumes, Mexicans parade on horseback through the streets of the western city of Guadalajara to mark Charro Day. In Mexico, a "charro" is a horse rider who wears an elaborate, traditional costume, and participates in cattle-ranching competitions using techniques that are recognized by UNESCO as intangible cultural heritage of humanity. "It's really wonderful, because dressing up as a charro represents an identity that people recognize as Mexican all over the world," says 71-year-old Salvador Sanchez, President of the Jalisco Charro Association.