Category
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CreativityTranscript
00:00 [music]
00:07 Hello, welcome to Mind Control Night.
00:09 Three hours of watching my smug, balding head.
00:12 So make sure you have plenty of night-time snacks,
00:14 depilatory cream and some really good drugs to hand now.
00:17 Put your feet up and get comfy.
00:19 The first show of the night starts off in the Tate Modern Gallery,
00:22 just down the river here, with an apparently very simple guessing game.
00:26 And then I tell a chap about his interests and the dogs that he has.
00:29 You're sporty. Um...
00:32 I was going to say football. I think you'd be a football fan.
00:35 But it's golf. Yeah? It's golf.
00:37 And you work with computers.
00:39 That's right.
00:40 And there's something else that's... Is that vinyl?
00:43 Something records? Vinyl? You work in a record shop or something?
00:46 And there's something else.
00:48 [blows]
00:50 It's dogs.
00:51 The strength and shape of his thumb suggested golf playing,
00:54 where he holds the club.
00:56 The football fan was suggested by his voice and his bearing.
00:59 I guessed a bit about vinyl records
01:01 and the faint smell of specific dog breeds.
01:03 It's just something I've taken the time to learn.
01:06 It's not psychic, and neither is anything else you'll see.
01:09 Are you ready? Here we go.
01:11 [music plays]
01:15 [music continues]
01:18 A little experiment that will work on the vast majority of you.
01:41 Think of two simple geometric shapes.
01:44 That's simple like a square, but think of your own ones.
01:47 Put one inside the other, and then give them both a colour.
01:50 You got that?
01:52 OK, I was thinking of a circle and a triangle,
01:55 and the colours were red and green.
01:57 Did you think of the same as me?
01:59 If you did, do you know why you thought of the same as me?
02:02 Enjoy the show.
02:04 I get asked if my abilities can be scientifically tested.
02:10 The answer is no, because what I'm doing is not psychic.
02:13 It's soft science, psychological trickery.
02:16 I control the conditions, so my testers become my testees.
02:20 A few years ago in the United States,
02:23 a girl of nine brought embarrassment to the psychic healing industry
02:27 with a very simple test to see if psychics really can, as they claim,
02:30 feel energy from a person.
02:32 Now, the test was very straightforward.
02:34 A screen was set up like this with two holes in it,
02:37 and we've got Richard Robson here,
02:39 who's a researcher from St Bartholomew's and London Research Institute.
02:42 You've had a look at this and inspected it
02:44 and made sure that I can see neither through the screen
02:46 nor over the top, nor around it.
02:48 That's right. Great, fantastic.
02:50 On one side of the screen sat the healer - that's going to be me.
02:53 On the other side sat the young girl.
02:55 The healer would place his hands through the holes,
02:57 and the girl would place her hand above one of the healer's hands.
03:01 And all the healer had to do was say
03:03 whether he thought the girl's hand was above his left hand
03:06 or his right hand.
03:08 The results, when the psychics did this, was 44% accurate,
03:12 which is slightly worse than you'd get from guessing,
03:14 so bravo to the psychic healing community.
03:17 I'm not psychic, but I will do my best to get better than 44%.
03:20 OK.
03:22 So now I'm sitting down. If you jumble yourselves up,
03:24 so you're in a different order.
03:26 And when you're in position, the first person, please,
03:29 put your hand above one of mine and say "ready" when you're done.
03:35 Ready.
03:37 OK. Now, I wiggled my right hand on purpose.
03:39 That should have put you off going there and made you go over to the left-hand side,
03:42 so I would say left for the first one, correct?
03:44 Correct.
03:46 Next, please.
03:50 Ready.
03:53 Now, you've just seen the left, so I would say you would go for right, correct?
03:56 Correct.
03:57 Next, please.
03:59 Ready.
04:02 OK, you now want to break the alternating path that I just mentioned,
04:04 so you would go for right again, correct?
04:06 Yes.
04:07 Next, please. So this is number... How many of you are the left?
04:10 Six.
04:12 OK, next, please.
04:13 Ready.
04:14 Great. Now, you just heard me say left, so you wouldn't do that.
04:17 You'd go for right, correct?
04:18 Correct.
04:19 Next, please.
04:21 Ready.
04:23 Left. Next.
04:24 Correct.
04:25 Ready.
04:28 Left again. Next.
04:29 No.
04:30 Ah!
04:31 OK, I'm... All right. OK, I'll get you back later.
04:33 All right, next.
04:34 Ready.
04:35 That's left.
04:36 Yeah, correct.
04:37 Thank you. Next.
04:39 Ready.
04:40 Oh, left again.
04:42 Correct.
04:43 Next.
04:44 Ready.
04:48 Left.
04:49 Correct.
04:50 This is the last one, I believe.
04:53 A good one of mine.
04:54 Ready.
04:55 You're going to do it left again.
04:59 Correct.
05:00 Yes, fantastic.
05:02 Is that nine out of ten?
05:03 Yes.
05:04 Can I get that one person back that I messed up with?
05:07 The one person back.
05:08 Let me try this again with you.
05:10 Ready.
05:12 OK.
05:13 Place your hands a little closer to mine, please.
05:18 Closer.
05:20 Don't move.
05:24 That one.
05:26 That's right.
05:28 Ah, strong hands.
05:29 You've been used to fighting a corner.
05:31 You've got older brothers and sisters, yeah?
05:33 And you're sporty.
05:34 I was going to say football.
05:37 I think you'd be a football fan, but it's golf.
05:40 Yeah, it's golf.
05:41 And you work with computers.
05:43 That's right.
05:44 And there's something else.
05:45 Is that vinyl?
05:46 Something records, vinyl?
05:47 You work in a record shop or something?
05:49 And there's something else.
05:51 It's dogs.
05:55 You've got dogs.
05:57 Terriers.
06:00 Three.
06:01 Thank you very much indeed.
06:03 Thank you.
06:04 He got it right, the football supporter, play golf, had three terriers with the parents.
06:12 Used to DJ years ago.
06:15 Don't know how he did it.
06:18 Amazing.
06:19 I don't think it's science.
06:20 I think it's an art.
06:21 Or it's something that science hasn't yet been able to understand.
06:26 Must be mind control.
06:29 A good communicator affects our physiology.
06:32 The power of voice can entrance us, even induce or remove pain.
06:36 I came to the old operating theatre at London Bridge.
06:39 You're all medical students?
06:40 Yeah.
06:41 Have you been here before?
06:42 No.
06:43 It is a remarkable place.
06:45 This is where they used to perform amputation.
06:48 Imagine yourself.
06:49 Delirious.
06:50 With fear.
06:51 There's no anesthetic.
06:53 Hold you down.
06:54 And hope that you'd just pass out before they'd finished.
06:57 So I want to try something with all of you.
07:02 And while it may be a bit disturbing, I can absolutely guarantee your safety.
07:07 If you don't want to do this, that's absolutely fine.
07:09 You can say so, but if you do, once you're in, you're in.
07:13 And there's no going back.
07:14 Alright?
07:15 Are you all happy to do this?
07:17 Yeah.
07:18 Yeah?
07:19 Yeah.
07:20 You don't want to do it?
07:21 No.
07:22 Sure?
07:23 Yeah.
07:24 Absolutely fine.
07:25 I'm going to make your way back out there.
07:27 So let's begin.
07:32 It's very easy to get an idea in someone's head.
07:34 Do you study dentistry as part of the course?
07:36 No.
07:37 No?
07:38 The whole area of toothache is an interesting one.
07:41 Often what happens is the nerves at the actual base of the tooth, like right in there, right
07:46 where the base of the tooth would be, go bad right in there.
07:50 You must have had really bad toothache.
07:52 The first sort of tingling feeling that you get, I mean, what's it like?
07:55 How would you describe this sort of toothache pain?
07:57 Constant pain.
07:59 Yeah?
08:00 You're feeling that now, aren't you?
08:01 Yeah.
08:02 Yeah?
08:03 What's that like?
08:04 Sharp, down, straight across.
08:07 Mm-hmm.
08:08 You're genuinely feeling that now?
08:10 Genuinely feeling it.
08:11 Mm-hmm.
08:12 Straight down.
08:13 Sometimes it's just a sort of thing that can spread.
08:16 You're getting it in your gums or is it in the tooth itself?
08:19 It's also everywhere.
08:21 Yeah.
08:22 Down your jaw.
08:23 Right, down your jaw.
08:24 Yeah.
08:25 And when it gets worse, and it gets worse, and then suddenly it's gone.
08:36 And gone.
08:38 And you don't feel anything at all.
08:40 It's like it's anaesthetised.
08:42 You feel nothing.
08:43 Nothing at all.
08:45 Like in the back of your hand there.
08:47 It's like a blueness.
08:49 It's like a blueness in the hand.
08:53 Look, nothing.
09:00 Try pinching it.
09:03 What's it like?
09:04 Nothing.
09:05 Clemmy and not responsive at all.
09:08 Imagine you can probably feel your wrist, Benny, or you can feel your arm.
09:11 You really not feel that?
09:12 Seriously.
09:13 Would you be happy to, you know, bash that or twist it really hard or stick something through it?
09:18 Yeah.
09:20 Would you be happy to stick a needle through it?
09:23 Yeah.
09:25 Would you be happy to do that now?
09:27 If I gave you a needle?
09:28 Yeah.
09:30 Just to show us that really is dead.
09:32 You'd be happy?
09:33 Yeah.
09:37 These are sterilised hypodermic needles.
09:48 You want to hold that in that hand.
09:53 You really can't feel that, can you?
09:54 Seriously.
09:55 Absolutely dead.
09:56 It's just like a piece of dead meat on the table.
09:59 It's like sticking a needle through a piece of dead meat.
10:02 Go on, just push it through.
10:04 Push it right through and out the other side.
10:07 Right through.
10:09 Oh my.
10:12 You can't feel a thing, can you?
10:13 No.
10:15 How does it make you feel?
10:17 Weird.
10:19 That is...
10:24 weird.
10:26 It's just a dead hand.
10:29 Have you ever seen anything like that before?
10:32 No.
10:33 And you're not bleeding?
10:36 You're completely happy with that?
10:38 Completely happy with that.
10:43 Pull it back out.
10:44 Gently.
10:49 No blood.
10:52 No bleeding.
10:55 Now the feeling is going to come back in your hand now.
10:57 There'll be no pain.
10:59 If you don't mind, you can start moving your fingers now and moving your hand.
11:06 It's weird.
11:08 I saw the needle there and then it just came back out the other side and I'm thinking,
11:11 now this really should be hurting, but just nothing at all.
11:14 When you took the needle out, you just couldn't see anywhere that the needle had been.
11:17 I was really surprised.
11:18 I thought there'd be some blood at least.
11:20 It was an amazing experience.
11:21 Impressed.
11:22 Very, very impressed.
11:23 What's your name?
11:24 Kerry.
11:25 Kerry, thank you so much for coming.
11:26 After the break, find out what this student did for a cynical scientist at the Tate Gallery,
11:31 which caused her to say this.
11:33 I've never done anything like that before, so it must be Darren, but I just don't know
11:37 how he got me to do that.
11:40 It's a chain of taxidermy stores.
11:42 And find out how I subliminally influenced two creatives from an advertising agency and
11:47 ruined their day.
11:48 I just can't believe it.
11:50 You have half an hour, gentlemen.
11:55 An insight into the world of power.
11:57 This is the White House.
11:58 We only screw up twice before breakfast.
12:00 It's a very good morning.
12:01 Staffed by some of the smartest people on the planet.
12:04 Saudi Arabia bad.
12:05 Saudi Arabia very bad.
12:07 Always strictly professional.
12:09 This is cool.
12:10 I think you've gone round the bed.
12:12 Masters of diplomacy.
12:14 It's because you stink.
12:15 I beg your pardon?
12:16 You can beg all you want, you're not going to get it.
12:18 And always on the ball.
12:19 I think it's porn.
12:20 I don't know.
12:21 Some of these people haven't taken their medication.
12:23 I used to call people dumb.
12:25 You're pretty dumb.
12:26 Did you take offence?
12:27 The brand new series of The West Wing.
12:29 Thursdays at 9 on E4.
12:31 Let's watch what happens now.
12:33 At Argos right now, there's 20% off all Bob the Builder.
12:42 And 20% off all Baby Annabelle.
12:44 Argos.
12:45 Brighter toys, brighter Christmas.
12:47 I didn't get in.
12:49 College.
12:50 I'll get you on the admissions list.
12:51 Colin Hanks.
12:52 Jack Black.
12:53 Do you want me to call public safety?
12:54 Do you want me to get naked?
12:55 Orange County.
12:56 I've taken colour to the limit.
13:00 With vibrant, multifaceted, shimmering colour.
13:03 Our secret?
13:04 New Ferrier Colour Booster from L'Oreal.
13:07 As you've never seen before, with a colour booster.
13:09 A concentration of pure colour which intensifies colour power.
13:12 Colour Booster.
13:13 A unique technology.
13:15 To boost colour intensity.
13:17 To boost your highlights from every angle.
13:19 To boost its staying power.
13:21 New Ferrier from L'Oreal with Colour Booster.
13:23 Step out of the dark.
13:24 Boost your colour.
13:26 Because you're worth it.
13:27 Quick! March down to Summerfield and buy a Megadill's 4-pack of Strongbow Cider and get one free!
13:33 You don't play this game.
13:45 It plays with you.
13:48 [Screaming]
13:51 Eternal Darkness. Only on Nintendo GameCube.
13:57 Airwick Crystal Air from Haze has an innovative glass design with waves of real perfume.
14:08 Which fragrance your home consistently for up to four weeks.
14:15 And now a new design and fragrance just for winter.
14:18 Providing a welcome warm enough to melt any heart.
14:24 Airwick. Fragrances that change your world.
14:27 I've combination skin.
14:29 It's hard to find foundation with the ideal balance.
14:32 I want matte here and moisture there.
14:35 I've discovered my ideal foundation.
14:37 L'Oreal creates new ideal balance.
14:39 Its first smart foundation to balance combination skin.
14:42 With its micro sponges it mattifies oily areas and its moisturizing complex keeps dry areas soft.
14:48 For a fresh even matte complexion all day long.
14:51 The ideal balance.
14:52 New ideal balance. L'Oreal's first balancing foundation.
14:55 Because you're worth it.
14:57 Intuition. It's always there.
15:01 Just make sure it's switched on.
15:04 [Music]
15:25 Tia Luso. You just now.
15:27 From the director of Fight Club.
15:30 All we want is in that room.
15:32 Young Academy Award winner Jodie Foster.
15:34 Panic Room. Rent it or buy it on DVD now.
15:37 I must admit I never understood Thunderball.
15:41 I always thought it sounded like a disease.
15:43 I'm very sorry. It's Thunderball.
15:46 You'll have to sit on ice for a week.
15:48 Then I find out it's a game you can win on more often.
15:51 In fact you're nearly three times as likely to win.
15:54 So why didn't they call it win more often ball?
15:57 Better chance ball?
15:59 Easy peasy ball?
16:02 Go on. You can win more often with Thunderball.
16:06 Jamie had a dream.
16:16 To give 15 unemployed youngsters the chance to become chefs in his restaurant.
16:20 But the project has run into trouble.
16:22 The budget's doubled. The restaurant's not ready.
16:24 And the staff...
16:25 Sometimes it's just nice if they turn up.
16:27 Jamie's Kitchen. Tuesday at 9 on 4.
16:29 [Laughter]
16:31 [Music]
16:33 The easiest way to let a scientist assess what I try and do
16:42 is to let him experience it first hand.
16:45 Which of course robs him of his objectivity.
16:48 Here at the Tate Modern where art meets science
16:51 we have Richard Robson from the
16:53 Bartholomew's in London Research Institute.
16:55 Thank you so much for joining us.
16:56 And a group of hard-nosed, tough and cynical students
16:59 who have given us some of their time.
17:00 Thank you so much indeed.
17:02 Now, Richard, come and sit with me.
17:04 Let me check a few things with you.
17:06 You have brought with you some objects from home.
17:09 I asked you to bring some objects to put them in your briefcase.
17:12 To not let anybody see them when you got here.
17:14 Not to tell anybody what they were.
17:15 To keep them absolutely 100% secret and private.
17:17 Have you done that?
17:18 Yes.
17:19 And you've got them here with you?
17:20 Yes.
17:21 Right. Superb.
17:22 I'm going to look the other way while you take one of those out.
17:24 Change your mind as many times as you like.
17:26 Until you can get one.
17:27 Hold it in your hands.
17:28 Put it in your briefcase.
17:29 Put it back down again.
17:30 And then I'll turn around.
17:31 Alright?
17:32 Right.
17:33 So I won't look at you.
17:34 I will look over here.
17:35 [Music]
17:51 Have you done that?
17:52 Yes.
17:53 Are you holding it in your hand like this?
17:54 Yes.
17:55 Is it safe for me to turn around?
17:56 Yes.
17:57 Alright.
17:58 Rest your hands just there on my hand.
18:01 Alright.
18:02 This sounds very strange.
18:04 What I want you to do is to look down at your hands.
18:06 Imagine they're made of glass.
18:08 You're nervous. I can feel that.
18:09 Don't worry. Just relax.
18:10 Imagine your hands are glass.
18:11 You can look through and you can see the object.
18:14 Good.
18:15 Now look at me.
18:16 This could be something that you've just picked up on the way out.
18:18 It could be something that you've, you know, that really has some kind of sentimental value to you.
18:22 I don't know.
18:23 I mean, how long have you had it for, roughly?
18:24 Three years.
18:25 About three years or so.
18:26 Okay.
18:27 I'm just getting the impression as you're sat there and talking,
18:28 it's something you feel a little sentimental about,
18:31 just from the way that you're guarding it a little bit.
18:33 Is that right?
18:34 I'm wondering if it's something you were given or something that you picked up yourself.
18:38 And the slight relaxation in your shoulders tell me it's something you picked up yourself.
18:41 So it's not a gift.
18:42 So this is not a sentimental thing in the sense that it's attached to a person you love.
18:45 It's something, some silly thing, that's for yourself that maybe you find lucky or that has some...
18:50 And you...
18:51 Okay, I won't give too much away, but you're hungry in there.
18:53 So it's something lucky.
18:54 Alright.
18:55 Just look at me and just think about what it is.
18:57 Just see it in your mind.
18:58 See it in your mind.
18:59 What is it?
19:00 It's something that you've got from a holiday somewhere, that you've been traveling,
19:04 and it's from somewhere in Europe.
19:09 You wanted to say something beginning with a B, I think.
19:11 And it's like a coin or some small little memento that to you has become like a lucky talisman.
19:17 I want to see what it is.
19:18 What is it?
19:19 It's a won gilder from the Netherlands.
19:21 From the Netherlands.
19:22 Alright.
19:23 It was the B I was getting, but I don't know what that was.
19:25 Excellent.
19:26 But I want to try something else with you.
19:27 This time I want you just to think of something from home.
19:29 Okay.
19:30 Something you haven't brought with you.
19:31 It's going to be any size you like, anything you like.
19:33 And I'm not going to tell you what it is.
19:35 One of our students are.
19:36 So have a look up and down and choose one.
19:42 Maybe the girl with the white T-shirt.
19:45 Come and join us.
19:47 What's your name?
19:48 Kerry.
19:49 Kerry.
19:50 Thank you so much.
19:51 Come and have a seat.
19:52 Alright.
19:53 Whatever this thing is you're thinking of now, stick with it.
19:54 Don't change your mind.
19:56 Kerry, you are going to look at Rishit and you are going to tell him what he's thinking of.
20:00 Sounds impossible and you won't know how you're going to do it, but you just are.
20:04 And this is also something that you can do over and over again and freak people out with.
20:07 But for the 28 million people watching this whom I don't want going out and doing this tomorrow,
20:11 we're going to turn the sound down while I give you a few simple instructions on how to do it.
20:15 Okay.
20:16 So here's what you do.
20:18 Actually, could you stick your fingers in yours?
20:21 [Music]
20:33 Will you take that for me?
20:35 You're going to look him right in the eye and you just talk when I tell you to start.
20:39 And you just, whatever comes out, you start to get ideas and you just let them slowly form.
20:43 And don't worry if you get it wrong.
20:45 Do nothing.
20:46 Give nothing away.
20:47 Okay?
20:48 Okay.
20:49 You're an expert.
20:50 Excellent.
20:51 Start now.
20:52 [Music]
20:55 I see, um, I think colors.
21:01 Say whatever comes to mind.
21:02 Something of his.
21:03 It's something that he would use.
21:06 I'm looking at his tie and it's making me think of that color.
21:11 I don't know if that's the color of the object or if I'm just looking at the tie, but I see that color.
21:14 Just what comes to mind.
21:15 Keep talking.
21:16 Something round.
21:19 Something he'd play.
21:21 How big?
21:22 Not big, but not tiny.
21:25 How might he use it?
21:28 He'd either play with the object or wear it.
21:33 Just follow those hunches.
21:34 To do with playing something.
21:35 Okay.
21:36 Some sport.
21:38 Okay, just write it down, whatever you think it is.
21:39 You seem to be getting some specific ideas, so just write it down.
21:42 Don't let him see.
21:45 [Music]
21:52 Can you see this thing clearly in your mind?
21:53 Yes.
21:54 Yeah?
21:56 Don't say anything.
21:57 Let's not hear anything yet.
21:58 You got something close to it?
21:59 Yeah.
22:00 Yeah?
22:01 Okay.
22:02 Don't show him yet.
22:03 All right, Richard, just be absolutely honest, please.
22:05 It doesn't matter if all this is wrong.
22:06 It doesn't matter.
22:07 Just tell me what were you thinking of, what were you imagining from home?
22:09 My black baseball cap.
22:11 Okay.
22:14 I got the baseball cap.
22:17 I saw blue, though.
22:19 I did see blue.
22:20 I don't know why.
22:22 I just had --
22:27 Dark blue?
22:29 I've never done anything like that before.
22:31 So it must have been Darren, but I just don't know how he got me to do that.
22:37 Hit the nail on the head in black and white, just saw exactly what I was thinking.
22:41 It's very surreal.
22:49 I invited two members of MBA, an advertising agency, to a secret location to propose an unusual task.
22:57 Those who work in advertising are masters of persuasion.
23:00 They subtly weave their images and slogans into our daily lives, knowing that we will register so much unconsciously.
23:07 And then we walk into a supermarket and feel a sense of familiarity with a product we think we've never heard of.
23:14 Millions of pounds a year are spent on it.
23:17 It's brilliantly calculated, and we all fall for it.
23:22 So I thought I'd turn the tables on the advertising experts.
23:29 Thank you for joining us, gentlemen.
23:30 Tony, yes?
23:31 Yes, this is me.
23:32 And Martin?
23:33 Yeah.
23:34 I'm explaining exactly what I want you to do.
23:37 Imagine that I'm opening a chain of stores, selling a product, something I have a particular interest in.
23:43 Your task is to come up with a poster advertising that store.
23:47 And that poster must include the company name, whatever you decide that may be.
23:51 It must include a strap line, some sort of slogan, and some kind of logo as well, some kind of visual image.
23:58 Now the idea is you've only got half an hour to do this, so you've got to really work with your first instinct.
24:02 At the moment, you've got no idea what you're going to do, correct?
24:04 No.
24:05 Excellent. I'm also going to give you this. I've had a few design ideas of my own.
24:08 I'm going to leave this untouched. We'll come back to that later.
24:12 All right? Are there any questions?
24:15 What's the product?
24:16 What's the product? Very good question.
24:19 A passion of mine since I was a toddler.
24:24 It's a chain of taxidermy stores.
24:28 I'm going to pop the pussycat on the envelope so it remains untouched.
24:33 You have half an hour, gentlemen. Good luck.
24:35 Thanks.
24:36 Let's go for it.
24:39 Get it stuffed as a starter.
24:41 Animal hospital.
24:42 The ones who didn't make it.
24:43 That's probably just stupid.
24:45 Do we need wings?
24:46 Well, creatures great and small. Quality that says like nice, positive type of animals.
24:50 Animal heaven.
24:52 Where animals go.
24:53 Animal heaven, that's good.
24:54 Graveyard.
24:55 Animal heaven's good.
24:56 Where the best animals go to.
24:57 Animals on them.
24:58 Gates.
24:59 Pearly gates.
25:00 Bear, hippo and a harp.
25:01 Only the best get into it.
25:03 Yeah, yeah. Where dead animals go to live.
25:05 It's the best place for dead animals.
25:10 It's simple.
25:11 Time up, gentlemen.
25:13 I can't wait to see what you've done.
25:14 Come and show me.
25:15 Okay.
25:16 And Tony, before we do this, can you take the envelope I gave you earlier and can you please vouch for us here that no one's been anywhere near it, it's been under a dead cat, no one's touched it.
25:25 That's the truth.
25:27 Keep hold of it, come round here. Now, before we have a look at it, just tell me, what was it like?
25:32 We started off thinking about the name, we thought that was probably the best thing to do.
25:36 Yeah, the starting point.
25:37 And then take it from there, really, we banged out a load of ones that were probably completely stupid and then got down to the ones that were slightly stupid and then we kind of, that went back and forth for a bit and then kind of got something we liked and developed it.
25:51 Can I have a look?
25:52 Sure.
25:53 Is this it?
25:56 Yeah.
25:57 That's fantastic.
26:00 It's a bear with a lyre.
26:02 So it's Animal Heaven, the best place for dead animals.
26:05 And it's obviously, you'd see that it was stuffed.
26:07 How did you come up with the name Animal Heaven?
26:09 We had the idea of the pearly gates of heaven being the zoo gates.
26:13 Zoo gates as the gates of heaven, that's interesting.
26:16 So all the animals that are dead are in a dead zoo, if you like, in heaven. And then we just kind of thought, well, it's kind of nice, but it's a bit twee, we wanted to make it a bit funkier.
26:24 And then we thought, heart playing bear, just answered the brief.
26:28 That's fantastic. I do want to show you my own ideas from beforehand.
26:32 Okay.
26:34 I don't want to touch, would you open them for me?
26:36 Sure.
26:39 I think you'll find this interesting.
26:41 Okay.
26:49 Alright, not a million miles away. Let me put this up there, hang on to that.
26:55 It's a heart playing bear.
26:57 Yeah.
26:58 God.
26:59 You've gone for these angel wings here. Were you thinking of angel wings or bird wings?
27:02 Yeah, well, they were kind of a combination.
27:04 You do them a lot better than me. This was the same thing, I was thinking angel wings there.
27:08 You've got animal heaven, I've got creature heaven.
27:11 So you're a bit off there then?
27:13 A bit off there. Where the best dead animals go, you put blessed place for dead animals.
27:17 Very similar, I had the idea of a zoo gate on there.
27:20 It was hard to leave out, but it was just a bit too much.
27:25 Can I see the other one you were talking about?
27:29 Yeah, it's just before this.
27:31 Is it very different?
27:32 Well, it's just the gates.
27:34 Oh, gentlemen, please.
27:36 Look at that. This was the image I was thinking.
27:40 I've done it there in the background, because this to me was the more striking image,
27:43 and interestingly you abandoned this for this one.
27:45 This was obviously clear in your mind.
27:47 The first bear I drew looks exactly like that one, actually.
27:49 It did, yeah.
27:50 The first bear you drew.
27:51 Shall I show you on the nose?
27:53 Show me, show me, what have you got?
27:55 Well, this is scary, really.
27:59 Oh, look at that. Look at that. You've got the cloud, you've got the blue.
28:03 If you knew the amount of effort we've gone into making this work,
28:07 you'd be absolutely flabbergasted.
28:10 But for now, it's comforting to know that you're just as susceptible to subliminal persuasion as the rest of us.
28:16 Thank you very much for helping us out, Tony, Martin.
28:19 Pleasure.
28:20 Take care. Thank you very much indeed.
28:22 I think I'm quite cynical.
28:23 When I saw the bear and I saw a cloud, first of all, behind the paper,
28:26 I thought, "Hang on, he's close here," and then when we saw the rest of it, I couldn't believe it.
28:30 I immediately thought, "Oh, I'm gutted."
28:33 I could see that it was folded and I just saw the bear's foot hanging over the cloud with a harp.
28:37 I just thought, "I can't believe it."
28:40 It was gutted.
28:41 It was quite embarrassing.
28:42 But now I think, "Oh, fantastic, I'm over the moon."
28:45 I mean, obviously we're pleased for him.
28:49 Yeah, he's fantastic.
28:51 He comes out of this looking good, and that's always the main thing.
28:55 To see how we did it, watch their taxi journey again.
29:00 I put a spell on you.
29:04 'Cause you're mine.
29:11 You better stop the things you do.
29:22 I'm in shock, I think.
29:25 There's something wrong with my body.
29:29 It's what it is, my hand's not medically correct.
29:32 It's going to take me a long time to recover tonight, I think.
29:39 I can't make any rational explanation.
29:42 We're big fans.
29:45 Did you enjoy that?
29:46 Not very much.
29:47 Well, never mind, there'll be some pole dancers in the next one, and you can look at them instead.
29:51 But first, a series of 30-second films which induce a positive state in you
29:55 and then attach it to the image of a product using a technique called anchoring.
29:59 Enjoy them.
30:02 And now, a series of 30-second films which induce a positive state in you
30:06 and then attach it to the image of a product using a technique called anchoring.
30:10 Enjoy them.
30:12 (upbeat music)