Interview with Melissa Menta, Senior Vice President of Marketing and Communications for Peanuts Worldwide LLC. Melissa talks about working on the “Take Care With Peanuts” initiative and about the inspiration behind this amazing campaign. The “Take Care With Peanuts” initiative, is a global multi-year enterprise encouraging everyone to “take care”—of themselves, each other, and the Earth. The initiative draws on themes of wellness, community, and environmental engagement found throughout Charles Schulz’s revered comic strip, and includes philanthropic outreach, social messaging, and educational activities. Children and communities are at the heart of each activation. As part of the campaign, Peanuts has created eleven 60 second social media messages, one each month, centered around a different theme to remind us to press ‘Pause’ and appreciate ourselves, those around us, and this place we call home all to inspire and motivate action. The video messages are available in 10 different language.
Category
✨
People