BORAT 2 / a massive Borat barge floating down the Hudson River, NEW YORK

London, Toronto, and New York City's major waterways were invaded Thursday by 40-Foot Borat inflatables released to promote Borat: Subsequent MovieFilm. Sacha Baron Cohen's Kazakh reporter character became a worldwide phenomenon when the first movie, officially titled Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, was released in 2006. Cohen ruffled feathers with his always controversial and often laugh-out-loud character, whose chief conceit was to trick common people, politicians, and celebrities into saying offensive things after being disarmed by Borat's seeming innocence. Now the sequel will be released by Amazon Prime on Friday, October 23.