A sweet-tooth is about as universal of a craving as sex.
So much so, that even under fire with lead blazing trails over their heads, humans still find themselves with a hunkering for something deliciously sweet.
Back in 1941, Forrest Mars began making tiny pellet-sized pieces of chocolate no bigger than a coat button, covered them in a hard sweet candy shell and sold them exclusively to the United States Military.
In hot weather, chocolate wasn’t the easiest of food snuffs to transport and the last thing a soldier needed while trying to operate a gun was to find his fingers covered in a sticky chocolatey mess.
So, the M&M was invented. And, with it, an ingenious tagline…
“Melt’s in your mouth, not in your hands.”
So much so, that even under fire with lead blazing trails over their heads, humans still find themselves with a hunkering for something deliciously sweet.
Back in 1941, Forrest Mars began making tiny pellet-sized pieces of chocolate no bigger than a coat button, covered them in a hard sweet candy shell and sold them exclusively to the United States Military.
In hot weather, chocolate wasn’t the easiest of food snuffs to transport and the last thing a soldier needed while trying to operate a gun was to find his fingers covered in a sticky chocolatey mess.
So, the M&M was invented. And, with it, an ingenious tagline…
“Melt’s in your mouth, not in your hands.”
Category
🦄
Creativity