Tourism in Brazil is a growing sector and key to the economy of several regions of the country. The country had 6.36 million visitors in 2015, ranking in terms of the international tourist arrivals as the main destination in South America and second in Latin America after Mexico. Revenues from international tourists reached US$6 billion in 2010, showing a recovery from the 2008–2009 economic crisis. Historical records of 5.4 million visitors and US$6.8 billion in receipts were reached in 2011.
Natural areas are its most popular tourism product, a combination of ecotourism with leisure and recreation, mainly sun and beach, and adventure travel, as well as cultural tourism. Among the most popular destinations are the Amazon Rainforest, beaches and dunes in the Northeast Region, the Pantanal in the Center-West Region, beaches at Rio de Janeiro and Santa Catarina, cultural tourism in Minas Gerais and business trips to São Paulo city.
In terms of the 2015 Travel and Tourism Competitiveness Index (TTCI), which is a measurement of the factors that make it attractive to develop business in the travel and tourism industry of individual countries, Brazil ranked in the 28st place at the world's level, third in the Americas, after Canada and United States.
Brazil's main competitive advantages are its natural resources, which ranked 1st on this criteria out of all countries considered, and ranked 23rd for its cultural resources, due to its many World Heritage sites. The TTCI report notes Brazil's main weaknesses: its ground transport infrastructure remains underdeveloped (ranked 116th), with the quality of roads ranking in 105th place; and the country continues to suffer from a lack of price competitiveness (ranked 114th), due in part to high ticket taxes and airport charges, as well as high prices and high taxation. Safety and security have improved significantly: 75th in 2011, up from 128th in 2008.
According to the World Tourism Organization (WTO), international travel to Brazil accelerated in 2000, particularly during 2004 and 2005. However, in 2006 a slow-down took place, and international arrivals had almost no growth in 2007–08.
In spite of this trend, revenues from international tourism continued to rise, from USD 4 billion in 2005 to 5 billion in 2007, despite 330 000 fewer arrivals. This favorable trend is the result of the strong devaluation of the US dollar against the Brazilian Real, which began in 2004, but which makes Brazil a more expensive international destination. This trend changed in 2009, when both visitors and revenues fell as a result of the Great Recession of 2008–09. By 2010, the industry had recovered, and arrivals grew above 2006 levels to 5.2 million international visitors, and receipts from these visitors reached USD 6 billion. In 2011 the historical record was reached with 5.4 million visitors and US$6.8 billion in receipts.
Despite continuing record-breaking international tourism revenues, the number of Brazilian tourists travelling overseas has been growing steadily since 2003, resulting in a net negative foreign exchange balance, as more money is spent abroad by Brazilians than comes in as receipts from international tourists visiting Brazil. Tourism expenditures abroad grew from USD 5.8 billion in 2006, to USD 8.2 billion in 2007, a 42% increase, representing a net deficit of USD 3.3 billion in 2007, as compared to USD 1.5 billion in 2006, a 125% increase from the previous year. This trend is caused by Brazilians taking advantage of the stronger Real to travel and making relatively cheaper expenditures abroad. Brazilians traveling overseas in 2006 represented 4% of the country's population.
In 2005, tourism contributed with 3.2% of the country's revenues from exports of goods and services, and represented 7% of direct and indirect employment in the Brazilian economy. In 2006 direct employment in the sector reached 1.9 million people. Domestic tourism is a fundamental market segment for the industry, as 51 million people traveled throughout the country in 2005, and direct revenues from Brazilian tourists reached USD 22 billion, 5.6 times more receipts than international tourists in 2005.
In 2005, Rio de Janeiro, Foz do Iguaçu, São Paulo, Florianópolis and Salvador were the most visited cities by international tourists for leisure trips. The most popular destinations for business trips were São Paulo, Rio de Janeiro and Porto Alegre. In 2006 Rio de Janeiro and Fortaleza were the most popular destinations for business trips.
Natural areas are its most popular tourism product, a combination of ecotourism with leisure and recreation, mainly sun and beach, and adventure travel, as well as cultural tourism. Among the most popular destinations are the Amazon Rainforest, beaches and dunes in the Northeast Region, the Pantanal in the Center-West Region, beaches at Rio de Janeiro and Santa Catarina, cultural tourism in Minas Gerais and business trips to São Paulo city.
In terms of the 2015 Travel and Tourism Competitiveness Index (TTCI), which is a measurement of the factors that make it attractive to develop business in the travel and tourism industry of individual countries, Brazil ranked in the 28st place at the world's level, third in the Americas, after Canada and United States.
Brazil's main competitive advantages are its natural resources, which ranked 1st on this criteria out of all countries considered, and ranked 23rd for its cultural resources, due to its many World Heritage sites. The TTCI report notes Brazil's main weaknesses: its ground transport infrastructure remains underdeveloped (ranked 116th), with the quality of roads ranking in 105th place; and the country continues to suffer from a lack of price competitiveness (ranked 114th), due in part to high ticket taxes and airport charges, as well as high prices and high taxation. Safety and security have improved significantly: 75th in 2011, up from 128th in 2008.
According to the World Tourism Organization (WTO), international travel to Brazil accelerated in 2000, particularly during 2004 and 2005. However, in 2006 a slow-down took place, and international arrivals had almost no growth in 2007–08.
In spite of this trend, revenues from international tourism continued to rise, from USD 4 billion in 2005 to 5 billion in 2007, despite 330 000 fewer arrivals. This favorable trend is the result of the strong devaluation of the US dollar against the Brazilian Real, which began in 2004, but which makes Brazil a more expensive international destination. This trend changed in 2009, when both visitors and revenues fell as a result of the Great Recession of 2008–09. By 2010, the industry had recovered, and arrivals grew above 2006 levels to 5.2 million international visitors, and receipts from these visitors reached USD 6 billion. In 2011 the historical record was reached with 5.4 million visitors and US$6.8 billion in receipts.
Despite continuing record-breaking international tourism revenues, the number of Brazilian tourists travelling overseas has been growing steadily since 2003, resulting in a net negative foreign exchange balance, as more money is spent abroad by Brazilians than comes in as receipts from international tourists visiting Brazil. Tourism expenditures abroad grew from USD 5.8 billion in 2006, to USD 8.2 billion in 2007, a 42% increase, representing a net deficit of USD 3.3 billion in 2007, as compared to USD 1.5 billion in 2006, a 125% increase from the previous year. This trend is caused by Brazilians taking advantage of the stronger Real to travel and making relatively cheaper expenditures abroad. Brazilians traveling overseas in 2006 represented 4% of the country's population.
In 2005, tourism contributed with 3.2% of the country's revenues from exports of goods and services, and represented 7% of direct and indirect employment in the Brazilian economy. In 2006 direct employment in the sector reached 1.9 million people. Domestic tourism is a fundamental market segment for the industry, as 51 million people traveled throughout the country in 2005, and direct revenues from Brazilian tourists reached USD 22 billion, 5.6 times more receipts than international tourists in 2005.
In 2005, Rio de Janeiro, Foz do Iguaçu, São Paulo, Florianópolis and Salvador were the most visited cities by international tourists for leisure trips. The most popular destinations for business trips were São Paulo, Rio de Janeiro and Porto Alegre. In 2006 Rio de Janeiro and Fortaleza were the most popular destinations for business trips.
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