Studio : The Mill
This is ‘Until Then’, the new commercial for the Puma V1 08 Speedboot.
Directed by Nicolai Fuglsig for agency Robert/Boisen & Like-Minded - the idea for the futuristic ad was by 2070 players will be able to don legs that could give them super athletic powers; but until then the Speedboot is the closest thing. 'Until Then' is a fully all CG-generated commercial with a single camera move throughout the game, in keeping with the vision of a photoreal future. A Mill team of 18 worked over six months on the development and design of the Puma commercial.
This is ‘Until Then’, the new commercial for the Puma V1 08 Speedboot.
Directed by Nicolai Fuglsig for agency Robert/Boisen & Like-Minded - the idea for the futuristic ad was by 2070 players will be able to don legs that could give them super athletic powers; but until then the Speedboot is the closest thing. 'Until Then' is a fully all CG-generated commercial with a single camera move throughout the game, in keeping with the vision of a photoreal future. A Mill team of 18 worked over six months on the development and design of the Puma commercial.
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