• 10 years ago
The boys turn the conference room into a bar again as we mentally fly to Chicago for Malört, an aromatic botanical booze that dates back to Prohibition & proves there is hair on the chests of real Chicago men. We explore this drink's sordid history and then see who in the office is dude-ly enough for this masterpiece. Let's see what the office thinks! Subscribe for more: http://goo.gl/Z7lbS

Today on Why Would You Eat That? Michael Truly and Chris Legarce travel to Chicago (at least in their imagination) to look into the history of Malört. Jeppson's Malört is the only brand of bäsk, a Swedish wormwood-flavored liquor (like absinthe), made in the United States and is named after Carl Jeppson, the Swedish immigrant who first popularized and sold the liquor in Chicago. This interestingly flavored liquor is the PBR of hard beverages; i.e. it tastes like crap but has seen a resurgence in popularity among the crazy youngsters (**cough cough hipsters cough cough**).

Have you ever tried Malort? What did you think? Are you a fan? Did you have more than 3 shots and become a life long fan? Who has the best reactions this week?

Watch More Why Would You Eat That?: http://goo.gl/8V404

On Why Would You Eat That? we scour the globe for the most bizarre foods and explain why anyone would be crazy enough to eat them. You'll be shocked to see how one man's trash can actually be another man's delicacy. Don't forget to subscribe to Tasted for a new episode of Why Would You Eat That? every Friday!

Videos we used:
Archive.Org/Archive Stock_Footage_malort
Archive.Org/KnifeThr1950
Archive.Org/ToMarket1942
Archive.Org/Wathenco1944
Archive.Org/AsWeLikeIt
Archive.Org/0733_Soundies_Raise_Raise_the_Steins_of_Dear_Old_Main_and_Shout_till_

We also got some info from:
https://rowellsapushistory.wikispaces.com/

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